MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media SEO 79

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Konnect Agency

FEBRUARY 26, 2021

Taylor’s extremely strategic decision to announce Folklore a mere few hours before the album dropped, paired with the call-to-action to download at midnight created a literal global craze. A Holistic Campaign is Key. Examples of owned content are the images and content that you publish on your social channels. Assemble Your Fans.

Branding 52

Branding Brand Marketing Storytelling 52

Newsfile

JANUARY 24, 2024

Download the report! list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Branding 40

Branding Brand How To Employee 40

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Use the video option to tease upcoming product launches or company news. Images and graphics that look great on your desktop or iPad may cause people to squint or be confused on Instagram. You only get one link in your bio, so make it count!

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Buyers are increasingly ignoring traditional advertising and spending more time researching purchases online. Build trust and credibility. Where there is trust, there is a sense of security.

Content Marketing 40

Content Marketing Marketing Media Reputation 40