Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Paid media refers to any type of media that is paid for, such as advertising. What is public relations?

Interviews 103

Interviews Publicity Technology Social Media 103

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 196

Writing Communications Marketing B2B 196

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. An assignment in her PR Writing class turned her into an advocate for public policy change. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0