ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. balance risks and benefits) if you’re promoting on a site you own or control, through any employee or agent.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Management compounded the bad news by seeming to blame employees. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. So, is all forgiven? Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Actually, several other $5.5

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. What kind of employee flourishes at StoneArch? You do have to love the complex.

Agency 54

Agency Healthcare Insurance Insurance 54

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52