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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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13 Truths About PR ? How Many Do You Believe In?

PR Matters

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

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Exploring the modern corporate communication function

Stephen Waddington

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

Corporate 135
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Golin’s News section shares recent announcements, expert insights and employee perspectives. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. @GOLINglobal. Golin provides effective solutions and reaches diverse global markets to best represent brands. Work hard play nice.

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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Prior to Kivvit, Zach ran the business side of political media properties at the Observer.

Data 148
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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120
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13 Fortunate Truths about PR

PR Matters

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.