Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. So what does digital marketing growth have to do with PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

Flack's Revenge

NOVEMBER 22, 2022

She conducted a Twitter interview with him (after he DMed her) and asked about his seemingly open view to more regulation: He characterized his past conciliatory statements — as little more than “PR.” Elon Musk has come on like a bull in a China shop, causing a mass exodus of employees and a #leavingTwitter movement.

Banking 177

Banking Employee Financial System 177

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Branding 136

Branding Brand Advertising Advertising 136

Communications Conversations

DECEMBER 9, 2021

Twitter chats were popular (all engagements). Advertising has taken over. Let’s just take Twitter, as an example. For starters, most people on Twitter are not tweeting a lot, and aren’t seeing any likes or retweets on the few tweets they do share. Translation: Most people on Twitter are lurking.

Twitter 169

Twitter Social Media Employee Trends 169

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front. Here is FidgetCube and some other pages that got it right.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Follow her on Twitter @kimaldunate and connect with her on LinkedIn. You are not marketing to a moment,” he said.

Community 189

Community Branding Brand Advertising 189

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Twitter Trends & Changes.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

HMA Public Relations

DECEMBER 1, 2022

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

Advertising 101

Advertising Advertising Twitter Employee 101

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Branding Brand LinkedIn 74

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Brandwatch renews with Twitter.

Survey 179

Survey Software B2B Pitching 179

Prowly

APRIL 10, 2025

All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. For example.

Branding 104

Branding Brand How To Measurement 104

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. @GOLINglobal. With no boundaries, everyone wins. Work hard play nice. Create a best place to work.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

MAY 14, 2015

The downside in my experience has been that networks like Twitter have lost the secret sauce that got me excited about them in the first place. Instead, we are seeing a shift of social networks becoming an extension of advertising networks. Want tips for activating employees on social? Get our free tip sheet now!

Social Media 120

Social Media Advertising Advertising Healthcare 120

Cision

MAY 4, 2015

ET, follow @Cision on Twitter and respond to its #InnovateNow challenges every morning at 10:00 a.m. and who answer @Cision’s various questions and prompts on Twitter using the hashtag #InnovateNow (“Entrant”). Employees of any federal, state, or local government are able to participate, but not eligible to win. What’s at stake?

Twitter 120

Twitter Employee Government Local 120

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. Twitter is also cranking down the filters, and just like Facebook did, it’s doing it a little bit at a time. 6) Advertise the best performing content after it runs its organic lifecycle.

Social Media 131

Social Media Branding Brand Media 131

Flack's Revenge

DECEMBER 11, 2018

We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. Thanks for participating, Frank!

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). you show you have a Page.

Community 101

Community Facebook How To Web 101

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

Study 162

Study Media Relations Media B2B 162

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

SEPTEMBER 13, 2013

Twitter and LinkedIn are great ways to get introduced to gatekeepers. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Twitter is a great platform to find and connect with gatekeepers. Utilize Social Media.

Strategy 108

Strategy Twitter Pitching Community 108

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

” Not all stories have the drama of Twitter co-founder Jack Dorsey’s anecdote about being inspired by a police scanner (and its short bursts of information.) It serves to inspire employee engagement, foster customer loyalty, and boost company performance. There’s no clear company mission.

Company 136

Company Leadership Agency Employee 136

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). Is now the time to double-down on an employee social advocacy program? What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. We Don’t Have Budget for Software or Social Media Advertising. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment.

B2C 120

B2C Measurement Video B2B 120

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7. The results?

Survey 114

Survey Industry Leadership Study 114

Shift Communications

OCTOBER 7, 2014

People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. Another great example comes from Starbucks, which saw the potential around the worldwide sensation of the Royal Baby and rode the wave on Twitter with this clever tweet celebrating his birth.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

FEBRUARY 2, 2021

This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. However, they are a sizable company with 1,000 or so employees. The company also added AI-assisted ad filtering. click image for higher resolution).

Software 124

Software Technology Advertising Advertising 124

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. What’s driven the convergence of PR + marketing + advertising? Social media.

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Do your customers and employees feel truly appreciated? Why: Exposure, funding for advertising, and creating a strong network are just a few challenges that entrepreneurs face. Twitter Facebook Google+ LinkedIn Monday Roundup: Overcoming Obstacles. Appreciation.

Small Business 81

Small Business Advertising Advertising Facebook 81