Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The Secret to Scale is Employees. The secret to scale is employees. Photo credit: Flickr, superoog ( CC BY 2.0 ).

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Thought Leaders/Employees Surpass CEOs in Credibility. Learn how to respond with our white paper! Trust is an important concept in commerce. It underlies every deal, making every transaction appear more or less hazardous.

Study 120

Study Engineering Mobile Crisis 120

Cision

NOVEMBER 3, 2016

This experience could be why, as PR Moment states, those working in marketing, PR and advertising are more likely to let their online and IRL (aka ‘in real life’) lives merge, while also being more adept at maintaining a perspective that positions both aspects favorably.

Social Media 120

Social Media Media Reputation Training 120

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy B2C 77

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Social strategy from NGO in El Salvador — love emoji on paper! He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Click here for our free live-streaming white paper! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 23, 2020

For example, if your organization is mentioned in an article, and a week later, a reader of that article visits your website and downloads a white paper these tools can attribute the activity to that article. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 97

Measurement Communications Survey B2B 97

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 87

Measurement Survey Web Software 87

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Highlight company achievements.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. I have also found it’s far easier to create a contributed article based on a webinar topic if the speaker is also an employee. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business.

Education 178

Education B2B Employee Crisis 178

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Read Cision’s free white paper today! But when was the last time you sat your team down for training?

Telecommunications 120

Telecommunications Training Reputation Mobile 120

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 105

Brand Branding Marketing Facebook 105

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. It used the word “repositioning” over and over instead of discussing why it had to fire employees. This was a terrible time for their former employees and Citigroup decided to focus on how great it was for the company instead.

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 116

Survey Journalism Study Pitching 116

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles. Whether this be through blogs, speaker opps, white papers, or even ebooks.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120