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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?” Use Visuals.

Industry 222
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Understanding Paid vs. Earned Influencer Relationships

Cision

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. Write a blog review. When these influencers speak, their audiences listen.

Energy 238
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Behind the Headlines With Al Comeaux

Cision

Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. Work on your writing skills – they are table stakes.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Partners with the same values.

Company 174
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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Practical value.

Energy 120