Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Practical value.

Energy 120

Energy Viral Storytelling Community 120

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. So if you’re only focusing your attention on writing blog posts, you’ll be missing out on these other traffic-driving avenues of content. Social media posts. Click Here.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Cision

APRIL 13, 2016

You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy. It’s basically a cottage industry on the Internet – how can we embarrass brands today?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years. That's not likely to happen.

Education 107

Education Course Nonprofit Resources 107

PRSay

JUNE 5, 2018

But with my approach to my own work — be it stand-up comedy or solo shows or improv or writing — I try to get people laughing first. Nervous energy is good. I stopped everything I was doing, sat down and started writing, rewriting and cutting. I think that’s an important thing. It opens doors. It means you care, you know?

Radio 74

Radio Writing Energy Journalism 74

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. We use stories to make sense of the world, to understand where we come from and where we're going.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. This gives a quick glance and how ‘big’ the publication is the journalist writes for – especially handy when searching for more niche websites.” “I

Media 62

Media Reddit Digital PR Tools 62

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Some do video, others write – what is important is to see what is natural and authentic to you and your community.

Education 41

Education Energy Community Brand 41

Action PR

SEPTEMBER 11, 2019

Not to mention this has both advertising, event and PR capabilities. Instead of launching new (and perhaps novelty) classes to the world, Les Mills puts its energy into scientific research that backs their existing classes. However, there is also the opportunity to think outside the box using awareness days.

How To 40

How To Exercises Newspapers Study 40

Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Some marketers have gotten good at writing headlines, but the content doesn’t deliver. Also see: In Content Marketing, Marketers Might be Losing Their Way. It’s a bit like crying wolf.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Bad Pitch Blog

JUNE 14, 2009

However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. The thing that struck me first was the headline, “Social Media Expert,” which is like advertising someone is good in bed. Here now the facts. Is it about social media? X is the founder of Y.

Social Media 40

Social Media Interviews Pitching Media 40

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Brand 78

Waxing UnLyrical

AUGUST 7, 2015

While that’s neat, your friends thinking what you write is awesome is relatively meaningless in the big scheme of things. The writing, the design and usefulness of the content has to inspire some kind of action. It’s thoughtful and relevant. ” Bushra Azhar is a master at this. And, I would argue, to grow that business.

Measurement 40

Measurement System Blogging Facebook 40

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Brand 48

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116

Examples Retail Energy Product Launch 116

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). In his book, “Essentialism: The Disciplined Pursuit of Less,” Greg McKeown writes about saying yes to things we feel total and utter conviction to and no to everything else. Four words: Accept.

How To 60

How To Meeting Local Google 60

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. The Business Journals (#bizjournals) believe you can. What is # SocialMadness?

Journalism 70

Journalism Local Social Media Twitter 70

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. What’s your why?

Agency 161

Agency Meeting Retail Energy 161

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?” Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Doctor Spin

JANUARY 27, 2021

How To Write an Easy Street PR Strategy. I realised that I had spent two decades in the immature zone by focusing much of my energy where it wasn’t possible to influence the outcome. I did waste quite a lot of energy on futile efforts. ” How To Write an Easy Street PR Strategy. Here we go: Table of Contents.

Strategy 52

Strategy Energy Writing Print 52

Doctor Spin

JANUARY 27, 2021

I realised that I had spent two decades in the immature zone by focusing a great deal of my energy where it wasn’t possible to influence the outcome. I did waste quite a lot of energy on futile efforts. ” How To Write an Easy Street Strategy. But still. So, I’m always on the lookout for an Easy Street Strategy.

Strategy 52

Strategy Energy Writing Print 52

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Mindful Marketing

FEBRUARY 12, 2022

What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.

Advertising 81

Advertising Advertising Chemicals Energy 81

Mora Communications

AUGUST 31, 2015

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over.

Publicity 49

Publicity Interviews Media Relations Company 49

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? If a story only has two or three of the four P’s, they won’t write it. “We are bombarded with information.

Storytelling 120

Storytelling Skype Energy Software 120

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And this is the advertising, public relations, and digital. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

JANUARY 9, 2019

Complement your writing, but don’t copy it. In order to retain that audience, Paul has become very reliant on things he knows will get their attention: gamification, high-energy stories, and shocking imagery. The editors even claimed that having a video team comfortable pushing back on initiatives was an asset.

Video 111

Video Branding Brand YouTube 111

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. I return from there like a new person, full of energy and with wonderful thoughts and ideas.

Education 52

Education Meeting Course Creativity 52