Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Most of the social media platforms have courses you can take on their advertising products. This is where Libby comes in. of revenue @chrismoorman 2.

Google 157

Google Course Survey YouTube 157

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. It connects users with local businesses, supporting them while boosting the neighborhood economy.

Real Estate 120

Real Estate Wireless Mobile Enterprise 120

5W PR

OCTOBER 9, 2024

Community relations is all about building positive relationships with local communities. It encompasses various tactics, including Search engine optimization (SEO), which focuses on optimizing websites to improve their visibility in search engine results pages. These backlinks attest to a brand’s credibility and authority.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. While I have great respect for these two organizations, they are not local to my search. received 13 percent.

Google 104

Google Nonprofit Engineering SEO 104

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8

International 148

International Internal Tools Software 148

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Our local BBC news programme and even the national idents are based on clips from social media. Digital media is booming.

Government 151

Government Crisis Energy Community 151

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

Publicity 93

Publicity Media Facebook Newspapers 93

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. Think Like a Search Engine. Another important aspect of boilerplate copy in public relations is to think like a search engine. Beyond that, get to know your local media outlets.

Writing 82

Writing Company How To Apparel 82

Presspage

MARCH 13, 2018

They're vital for search engine optimization, audience engagement and contributing owned content to social media. Andy Jelic, social media specialist for Re:Group , shares several tactics PR pros can employ to boost their Facebook pages’ reach, including swapping posts, getting sponsors involved and tagging local businesses.

Facebook 113

Facebook Social Media Analytics Blogging 113

The Hoyt Organization

OCTOBER 24, 2023

Search Generative Experience or SGE, is Google’s latest experiment in its expansive search engine landscape. ” More Product Details In Commercial Searches In the realm of commercial searches, SGE ushers in a new era of presenting additional product features, along with innovative approaches to integrate advertisements.

Marketing 86

Marketing SEO Google Advertising 86

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. The local tournament.

Journalism 78

Journalism Local Social Media Twitter 78

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. People drop their phone and turn to the search engine to look for a repair shop. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

PR in High Definition

FEBRUARY 18, 2019

Whilst search engines rank multiple results to an ‘enquiry’, virtual assistants, such as Siri and Amazon’s Alexa, list only the top results in their verbal response. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. It will be, however, a challenge.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

JANUARY 20, 2021

A press release for SEO can act as your advertisement for sales or giveaways. Write a relevant 250-words intro for search engines to understand your press release. Search engines rank website pages by crawling them for specific key terms. It may also seem spammy to search engines, leading them to ignore your press release.

SEO 52

SEO Engineering Writing Analytics 52

Bianchi Biz Blog

MAY 18, 2023

Some clients just want PR without advertising or social media support. Reach – Today, many PR agencies are focused on local markets but struggle with national work. Range of services – Is the agency full service or specialized? Not every client needs a full service, one-size-fits-all integrated marketing communications agency.

Agency 79

Agency Automotive Mobile Local 79

Bianchi Biz Blog

MAY 17, 2021

My specialties relate primarily to engine operation and maintenance, and powertrain specification and design, migrating recently into the brave new world of electric and hydrogen-electric powertrains. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 65

Meeting Automotive Engineering Media 65

PR Fuel

SEPTEMBER 21, 2020

As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. For starters, press releases offer many valuable backlinks to your site.

Writing 66

Writing SEO Local Advertising 66

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. I think it changes just from the perspective of goals and targets. Do you find that it’s changed over the last year?

Marketing 120

Marketing Analytics Measurement Data 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Contently - Strategy

JUNE 13, 2024

They might also need to adapt to algorithmically curated recommendation feeds, replacing traditional Search Engine Results Pages (SERPs). Another hypothetical is that different AI chatbots specializing in different areas might emerge—for things like local recommendations, product reviews, or niche topics. Does SEO have a future?

SEO 52

SEO Google Privacy Engineering 52

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Everything about Birchbox has an element of word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. Rent Media for Owned Media Purposes.

Mobile 60

Mobile Survey Marketing B2C 60

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

Advertising 40

Advertising Advertising Television Viral 40

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. CEO of Likeable Local. Founding Editor at Marketing Land & Search Engine Land, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search . Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

Landis PR

JUNE 24, 2024

Local PR professionals had the opportunity to engage with a distinguished panel of automotive journalists, gaining insights into the evolving landscape of automotive media and the specific needs of industry reporters. Trust between PR people and journalists is key , so make sure you’re offering real insight, not just an advertisement!

Automotive 52

Automotive Media Pitching Report 52

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. YouTube continues to be an “A platform” with marketers and advertisers. Sure, it CLAIMED to solve a problem (no more brand advertising!). And boy, has it been a mad rush.

Twitter 60

Twitter Marketing Tools Storytelling 60

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales.

Retail 62

Retail Marketing Measurement Product Launch 62

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. You can also edit and delete a blog post relatively easily.

Survey 115

Survey Report Media B2B 115