Shift Communications

DECEMBER 4, 2017

Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. This trend will only accelerate as search engines become ever more intelligent.

Trends 161

Trends Publicity SEO Advertising 161

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Secret Sauce Origin Story. One of the secrets to building buzz, is, well, through secrets.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Most of the social media platforms have courses you can take on their advertising products. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. CMOs say marketing budgets grow to 12.7%

Google 157

Google Course Survey YouTube 157

The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017? It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait.

Storytelling 60

Storytelling Journalism Print Mobile 60

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. Advertising Week. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? You need one-stop-shop content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Presspage

MARCH 13, 2018

They're vital for search engine optimization, audience engagement and contributing owned content to social media. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. They also can provide additional reach when content managers see it slipping.

Facebook 113

Facebook Social Media Analytics Blogging 113

ReimaginePR

OCTOBER 10, 2016

YouTube is the second largest search engine on the Internet, second only to Google. And Google also gives search engine priority ranking to YouTube videos. Storytelling Techniques: Formatting Your Brand Video. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

Video 120

Video Strategy YouTube Marketing 120

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. It’s a common understanding that storytelling is an effective way to share ideas. Everything about Birchbox has an element of word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The brand’s exceptional storytelling is honest, inspiring and downright sobering. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. So, what does this mean for the wider industry? How is this impacting and reflecting on marketers and PRs?

Policies 72

Policies Facebook Advertising Advertising 72

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement.

Retail 62

Retail Marketing Analytics Social Media 62

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. YouTube continues to be an “A platform” with marketers and advertisers. Sure, it CLAIMED to solve a problem (no more brand advertising!). And boy, has it been a mad rush.

Twitter 60

Twitter Marketing Tools Storytelling 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

FEBRUARY 6, 2017

billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook now sports 1.86 Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Search engines are the most trusted form of media (56%). The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

NOVEMBER 13, 2018

The media scored as the least-trusted global institution, with social media and search engines following closely behind. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer.

Brand 69

Brand Branding Sports Consumer 69

ReimaginePR

JULY 18, 2016

Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. Videos that accurately depict your brand will not only spread brand awareness, but will even increase the size of your audience. Who wouldn’t want that? #5: 5: They’ll Help You Rank Higher in Searches.

Video 120

Video Infographics Brand Branding 120

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post.

Marketing 67

Marketing B2B Print Technology 67

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. A PR professional will be able to help you determine the best time to drop your new product advertisement or your big black Friday sale.

Publicity 52

Publicity SEO Advertising Advertising 52

Sword and the Script

MARCH 22, 2016

This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now. The advertising pitch today has transition to a talk about storytelling. Profitability and PR Pricing Evolution.

Survey 60

Survey System Small Business Trends 60

Buzzstream

OCTOBER 23, 2024

And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side. And, as I mentioned earlier, when I think about the SEO niche, I’ve always been more of an advertising and pure marketer by heart, but I just happened to learn SEO as the first tangible work skill in my early career.

SEO 62

SEO Study Brand Branding 62

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The blog is listed first for a reason; it’s the engine. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

DECEMBER 4, 2024

Focus on storytelling and consumer engagement over hard selling. So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. Have you ever tried to go and reverse engineer a WalletHub campaign?

Digital PR 71

Digital PR SEO Agency Pitching 71

Waxing UnLyrical

NOVEMBER 18, 2015

According to The State of Video Report (authored by marketing design search engine Crayon in October 2015), brands are fairly divided on whether or not video should autoplay. Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year.

Video 40

Video YouTube Web Case Study 40

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40