Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. In short, people want to get the news, views, and opinions on their fingertips. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Think Like a Search Engine. And while you’re here, check out our tips for how to write a great press release.

Writing 82

Writing Company How To Apparel 82

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Custom audiences.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. Achieve Instant Exposure.

Writing 66

Writing SEO Local Advertising 66

The Proactive Report

FEBRUARY 27, 2021

This is because the search engine never compromises on the one that has the problem of plagiarism. Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Plagiarism is a high-level risk for any content but especially on the internet.

Engineering 130

Engineering Reputation Data Advertising 130

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The blog is listed first for a reason; it’s the engine. But let’s be real — it’s not sexy. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

NOVEMBER 16, 2016

The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table. Is PRTech finally in the same ballgame as MarTech or AdTech? SFM: Yes, exactly. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.

Google 100

Google Training Engineering Web 100

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines.

B2B 145

B2B Study Blogging Survey 145

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Branding Brand SEO 100

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Second, that combination of advertising and public relations was a seminal moment. For PR professionals worldwide, Jan.

Leadership 158

Leadership Automotive Employee Corporate 158

Mindful Marketing

NOVEMBER 27, 2020

The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.” On the other hand, Google’s inordinately large share of the market for online search, does resemble a monopoly.

Google 97

Google Engineering Advertising Advertising 97

5W PR

NOVEMBER 20, 2024

Understanding App Store Optimization (ASO) ASO involves a combination of technical and marketing strategies aimed at making an app more attractive to users and search engines. By optimizing various factors, businesses can increase their app’s organic visibility and attract more downloads without relying solely on paid advertising.

Marketing 78

Marketing Engineering Advertising Advertising 78

PR Job Coach

APRIL 12, 2011

You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different.

Real Estate 129

Real Estate Education Fashion Interviews 129

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Waxing UnLyrical

SEPTEMBER 14, 2012

pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Love what you write about. I never knew it would one day receive over 13.5K

Blogging 98

Blogging Engineering Google SEO 98

5W PR

SEPTEMBER 14, 2020

This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements. In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines.

Local 88

Local Marketing SEO Mobile 88

Cision

MAY 9, 2016

A caveat – many of these sites monetize either by upselling licensed images or with advertising. red) – A search engine for free-to-use images. Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing).

Engineering 120

Engineering Creativity Google Community 120

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. Good writing should speed readers along , not confuse them with industry jargon. Quantifiable objectives headlined every case study we wrote.

Case Study 116

Case Study Study Video Writing 116

Waxing UnLyrical

APRIL 21, 2011

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. This is part of the Blogging for Grasshoppers series. It’s the creative copy that does so.

SEO 91

SEO Engineering Blogging Google 91

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. I loved it.

Writing 96

Writing Google Pitching Small Business 96

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. Typically, when I write a post like this, I catch a flack that says the whole world is on social media and you have to go where the audience exists. Social Media Sites Discourage External Links.

Social Media 115

Social Media Branding Brand Media 115

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

5W PR

MARCH 13, 2024

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Target specific demographics and interests on social media and search engines to reach the right audience at the right time. By ranking organically, destinations can guide potential travelers directly to their shores.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

SEPTEMBER 1, 2020

At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 146

Internal International Tools Software 146