Remove Advertising Remove Ethics Remove Nonprofit
article thumbnail

Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 176
article thumbnail

Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

My current research is focused on ethics and internal communication. She received her PhD in advertising from the University of Texas at Austin. She previously worked for almost 12 years in government and nonprofit public relations. Her research focuses on public relations management, organizational power, and ethics.

Publicity 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

article thumbnail

Advertising Attacks Domestic Violence

Mindful Marketing

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? The other involves ethics. In terms of shock, even if it works, should advertisers use it to combat domestic violence? Is shocking people the right thing to do?

article thumbnail

Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising. More than 1.5

article thumbnail

Kidfluencers

Mindful Marketing

Advertisers like Mattel pay between $10,000 and $20,000 to sponsor a single post featuring Fisher’s daughters. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. Deception of young consumers isn’t the only potential ethical issue involving Kidfluencers.

YouTube 81
article thumbnail

Video Content Trends for Media and PR Professionals

Cision

How can you develop a transparent, ethical and mutually beneficial relationship with them? In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Who are the major YouTube influencers in your sector or specialty?

Video 120