Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. where a member of the FDA commended the research and asked for a copy of the presentation.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy.

Communications 78

Communications Policies Product Launch Reputation 78

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 86

Publicity Meeting Policies Employee 86

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

PR in High Definition

AUGUST 24, 2020

Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. Furthermore, communicating on your client’s ethical and political standings is so important now. Furthermore, does this mean that they have too much power over our ability to speak freely?

Social Media 86

Social Media Media Television Ethics 86

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

Shift Communications

APRIL 11, 2016

What does this change in policy mean for marketers and communicators? If you don’t already have a sizable portion of your ad budget allocated to boosting earned media content with paid advertising, now would be the time to reallocate those dollars. Second, we can monitor and measure influencers’ content directly.

Facebook 60

Facebook Branding Brand eBook 60

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Prohibition

MARCH 16, 2021

This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers. Brands with a conscience are receiving more engagement, positive sentiment and share of voice than those without.

Social Media 62

Social Media Trends Video Consumer 62

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Pre moderation: By using Natural Language Processing (NLP) words and phrases that violate policies will automatically be rejected.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

MARCH 16, 2021

This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers. Brands with a conscience are receiving more engagement, positive sentiment and share of voice than those without.

Trends 62

Trends Social Media Video Consumer 62

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. This is last on our list because Google looks at paid guest posts as advertising , meaning they should have “Nofollow” and “sponsored” links, which do not pass link value. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 174

Ethics Public Affairs Policies Guidelines 174

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 98

Ethics Privacy Radio Sports 98

Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. An assignment in her PR Writing class turned her into an advocate for public policy change. Logan Moore, @eloganmoore.

Sports 0

Sports International Internal Leadership 0

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. There's no mention of entertainment.

Ethics 99

Ethics Guidelines Fashion Transportation 99

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

AUGUST 29, 2021

However, my online search for an ethical impetus behind the pornography ban came up empty. The idea that there had been no real ethical enlightenment became all-the-more apparent when, within a matter of a few days, the company reversed its stance and lifted the pornography ban. Unfortunately, OnlyFans conflates the two.

Ethics 94

Ethics Banking Policies Financial 94

5W PR

JANUARY 4, 2025

While these regulations can present challenges for advertisers, they also offer opportunities for innovative and effective digital marketing campaigns and casino marketing agencies. Understanding the Regulatory Framework Before embarking on any digital advertising campaign, a thorough understanding of the regulatory landscape is essential.

Marketing 78

Marketing Advertising Advertising Privacy 78

NewsWhip

MARCH 6, 2025

AI will be integral in content creation, digital advertising, and real-time political analysis. Balancing innovation with regulation, ensuring transparency, and navigating ethical concerns. Meanwhile, international tensions are leading to increased scrutiny over platform governance, misinformation policies, and AI development.

Technology 78

Technology Government Policies Ethics 78

PRSay

MARCH 4, 2021

Compounding this issue is the fact that social media sites are now actively regulating content, so the “interactive computer service” rationale that underlies Section 230 arguably no longer applies because the sites are involved in the content process by its own internal take-down policies. platforms).

Communications 174

Communications Policies Advertising Advertising 174

Scott Public Relations

NOVEMBER 10, 2022

It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. It doesn’t mean abandoning ethics. Sell out our ethics and values? They can lead the paid advertising campaigns. For too long, we’ve believed that somehow, “Truth Will Win Out”. Of course not.

How To 52

How To Insurance Insurance Ethics 52

Mindful Marketing

OCTOBER 31, 2020

But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? Not every type of advertising fits every industry. As a result, we place political advertising in a different category, accepting its enmity because ‘the ends justify the means.’

Advertising 86

Advertising Advertising Ethics Government 86