PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? Key PR Concepts Explained 6.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

MAY 14, 2018

Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows. Fake audio will almost certainly become an ethical concern for communicators.

Publicity 84

Publicity Marketing Google Radio 84

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t.

Film 136

Film Local Leadership Radio 136

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a nice revival picture from Koprivshtitsa or Karlovo ….

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a revival picture from Koprivshtitsa or Karlovo …. But that wasn't my style.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 114

Advertising Advertising Agriculture Ethics 114

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Event marketers recognize that no experiential campaign could be strong enough to camouflage a brand’s ethical blunders. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Jay Baer (@jaybaer) August 19, 2015. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? KNX Radio __. Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. A11) __. __. Inquirer _.

Journalism 28

Journalism Radio Report Advertising 28

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

AUGUST 1, 2024

So, what do you do when you work in advertising and you’re asked to make commercials about one of those taboo topics? Even ad veterans can struggle with such an assignment, but two interns accepted the challenge and crafted a very creative and considerate campaign that surprisingly won one of advertising’s greatest accolades!

How To 97

How To Advertising Advertising Creativity 97

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Thus, honesty and ethics are necessities.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.

Reputation 52

Reputation Social Media International Internal 52

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mindful Marketing

OCTOBER 5, 2019

Advertisers like Mattel pay between $10,000 and $20,000 to sponsor a single post featuring Fisher’s daughters. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. Deception of young consumers isn’t the only potential ethical issue involving Kidfluencers.

YouTube 81

YouTube Television Advertising Advertising 81

Stephen Waddington

JULY 29, 2018

. #2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content.

Government 63

Government Social Media Report Media 63

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 15) Ethics in PR revisited. 8) Creativity over productivity. Also see Off Script Q&A No.

Social Media 89

Social Media Marketing Media Creativity 89

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

OCTOBER 31, 2020

But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? Not every type of advertising fits every industry. As a result, we place political advertising in a different category, accepting its enmity because ‘the ends justify the means.’

Advertising 85

Advertising Advertising Ethics Government 85