Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Branding Brand Writing 120

ImPRessions - Crenshaw Communications

JULY 27, 2021

For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing.

Conference 368

Conference Pitching Writing Agency 368

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Dan shared examples. I hope they figure these things out and succeed. .”

Journalism 120

Journalism Local Data Mobile 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . 40% of people say they won’t pay for ad-free journalism. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. The result was an all-boats-rise in the advertising market. “It’s time to grow up. It’s time for action.”

Media 230

Media Advertising Advertising Measurement 230

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

JUNE 15, 2017

For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. For example, in earned media, although there may be a Spanish-language spokesperson, “what is the impact specific to Hispanics that makes it newsworthy?” It is complex, yet simple. It’s about certain details.

Automotive 245

Automotive Resources Consumer Course 245

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. source: Wall Street Journal). For example if you are promoting a webinar that aims to sell training, any social post should make it clear that it is a promotional post. PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 69

Journalism Branding Brand Advertising 69

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. However, the integration process can be challenging. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

MAY 11, 2019

For example, Josh Bernoff , recently wrote: “Your press release is worthless. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. 3) Earned media improves advertising effectiveness. b) Press releases still have a place. Press releases get beat up.

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

JANUARY 2, 2018

This example is the definition of taking shortcuts. People with a background in journalism understand what type of content will grab readers’ attention; they also know how to build a compelling brand voice and how to tell a story in a few words. Dan Curran is a seasoned marketing and advertising entrepreneur.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

JUNE 6, 2023

For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales. For example, if your logo appears on a news site without text – this would identify it. Top challenges facing journalism. Meanwhile, Propel and Agility PR Solutions have propriety generative AI options.

Survey 179

Survey Software B2B Pitching 179

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Keep Doing What Works.

Branding 126

Branding Brand Storytelling Analytics 126

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It’s a prime example of public relations companies actively working toward a diverse talent pool. For example, PRSA has a mentorship program that agencies can use to encourage their employees to connect like-minded individuals in the industry to share experiences, insight and more. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. For example, people waiting at a bus stop are connected by their shared situation (waiting for the bus) but do not necessarily form a cohesive public with a shared identity. M/C Journal, 17, 110. Seriality and Persona. Key insights: Context shapes identity.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Because I believe so strongly in the power of a PR-Marketing partnership, I wanted to share a few ways PR can help marketers achieve their ever-growing list of goals. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Below, you can see examples of the hot topics of the week. Finding great digital PR examples , campaigns and resources takes a lot of work and time. These are the ones that provide actual value.

Digital PR 62

Digital PR SEO Web Resources 62

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Bell holds a degree in journalism from the University of Missouri School of Journalism. So how can brands build trust? Follow him on Twitter @nbell94102.

Data 146

Data How To Storytelling Analytics 146

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Cision

SEPTEMBER 28, 2015

For a high profile celebrity like Kim Kardashian ( $10,000 per promoted tweet ) or Bethanny Frankel ($5,600 per promoted tweet) this may be a reasonable value estimate, but for most communications and marketing professionals, influence campaigns happen on a much smaller scale and with far less tangible examples. 3 Fulgoni, Gian M.,

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

FEBRUARY 4, 2016

Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. Paid spokes include sponsored posts and native advertising. A blog post, for example, might include a call to action for a related white paper. In most cases, your hub refers to your website.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2017

No question is wrong, of course, but here are some examples of less useful questions and alternatives that work harder to get at meaningful responses. How will you get our CEO into the Wall Street Journal ? For example, many companies can only envision stories in major publications in which they’re exclusively featured.

Agency 136

Agency Reputation Software Journalism 136

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency.

Writing 144

Writing Study Viral Consumer 144

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s take a look at a couple of examples.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Later in this post, I will present several examples of reactive PR.

Pitching 62

Pitching Trends Google Data 62