Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. Barnum refused, so the New York Herald played tit for tat and refused to take Barnum’s advertising. He realised too late, that he’d paid over the odds, and asked for some of his money back.

Viral 83

Viral Big Data Fashion Publicity 83

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Wells Fargo 's 11 museums across the U.S Source: Maccabee.com ). GNP Company’s Souvenir Booklet.

Corporate 48

Corporate Examples Storytelling Branding 48

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Branding Brand Reddit 78

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Social Listening.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Social Listening.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. Facebook is where advocacy takes place. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans.

Data 78

Data Media Analytics Energy 78

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. Now we know Facebook will do whatever it takes to make money.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225