ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Attribute everything. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

Flack's Revenge

MAY 23, 2017

More of us are getting our news from Facebook , other networks and news apps these days. They shape news not only by filtering but also deciding what is share-worthy, what’s crap, and through their deals with news organizations, all while trying to make money and keep advertisers happy. The post Facebook Redefines News.

Facebook 120

Facebook Advertising Advertising Pitching 120

Flack's Revenge

DECEMBER 4, 2018

Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low. I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook.

Local 112

Local Report Newspapers Government 112

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. TikTok has completely revolutionized how brands interact with the public. Known for their unhinged, “memable” videos, the account has seen a massive rise in public likeability and trust. Data backs it up. followers (and counting).

Video 148

Video Brand Branding Instagram 148

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets! Fun, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. disregarded the core tenets of crisis PR. a relatively tiny sum?—?on

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

DECEMBER 24, 2019

“Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year),” according to a survey of reporters by Muck Rack. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook.

Local 59

Local Report Newspapers Government 59

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. Connect with Lisa on Twitter: @LisaArledge.

Skype 199

Skype Media Interviews Advertising 199

Doctor Spin

JANUARY 5, 2024

The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Facebook [link]. Barbara Rozgonyi on Facebook. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

APRIL 4, 2016

We have three to five distinct peer groups on Facebook (plus oftentimes our mom), and we consider how the content that we post will be received by the people we are connected with online. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. “Data is an imperative in our industry.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Has public relations finally won the respect of journalists? Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Sure, PRs and media work together, and we need each other.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Why Content Marketing and Public Relations Need Each Other. 3) Earned media improves advertising effectiveness.

Study 143

Study Media Relations Media Measurement 143

Sword and the Script

OCTOBER 15, 2019

I often build Twitter lists which is useful for a number of reasons including paid social campaigns just like this aimed at: Reporters that cover a space; Publications that cover a space; and. When you do advertise, don’t just rely on one link and single tweet. You Mention Twitter, What about LinkedIn and Facebook? But they are.

B2B 78

B2B Facebook Advertising Advertising 78

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Publicity Value. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story.

Media 76

Media Advertising Advertising Measurement 76

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

AUGUST 19, 2015

I’d seen it before, but here’s what struck me about it this time: publications are using vanity metrics to determine if a story is successful or not. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics.

Local 100

Local Journalism Infographics Social Media 100

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Now, public relations practitioners are expected to deliver real ROI. Why do many PR majors graduate with a degree in Journalism? By Michelle Garrett, Garrett Public Relations.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Stephen Waddington

JUNE 25, 2020

But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Facebook and other social media groups are now used on average by around a third (31%) for local news and information, putting further pressure on publishers and their business models.

Newspapers 103

Newspapers Print Local Television 103

Business Wire

JANUARY 19, 2017

In addition to direct distribution of releases to the news systems and mobile apps of publications large and small on a global scale, corporate announcements are disseminated across a platform in which all relevant potential audiences have access to the information. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

Financial 164

Financial Video Consumer Data 164

Mark My Words

MARCH 23, 2018

With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica – it will not bring down Facebook. But the very fact the website’s founder has been so mealy-mouthed with his response demonstrates a real belief in the invincibility of the Facebook brand.

Facebook 60

Facebook Data Advertising Advertising 60

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. A few years ago, a senior marketing executive at a company where I was employed pointed out that response rates for ads in one trade publication were better than others.

Twitter 60

Twitter Marketing Media Advertising 60

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. Columnists.

Media 54

Media Newspapers Journalism Video 54