Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. In the last week I’ve been served ads on Facebook about places to visit after a discussion about a day out. In the last week I’ve been served ads on Facebook about places to visit after a discussion about a day out. How naïve I have been.

Facebook 141

Facebook Privacy Web Data 141

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings.

Crisis 78

Crisis Examples Industry Crisis Management 78

Buzzstream

MARCH 12, 2020

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. We decided we wanted to pit a few advertising/marketing approaches against each other. Do people prefer to watch ads or would they rather give away some of their privacy? Would You Rather? We learned: . All About Ads.

Advertising 131

Advertising Advertising Marketing Privacy 131

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 108

Facebook Privacy Twitter Social Media 108

5W PR

DECEMBER 30, 2024

Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. Respect copyright laws and privacy rights when using user-generated content. Share curated UGC stories with the email subscribers. This can be a great way to personalize email campaigns and add a human touch.

Travel 78

Travel Marketing Privacy Community 78

Flack's Revenge

DECEMBER 4, 2018

Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Is Facebook still a good place to invest in social media marketing?

Social Media 174

Social Media Marketing Media Facebook 174

Waxing UnLyrical

NOVEMBER 20, 2012

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. I’m a grown-up and I’m on Facebook.

Facebook 108

Facebook Advertising Advertising Writing 108

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 249

Ethics Data Privacy Policies 249

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets! Fun, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

Beyond PR

MARCH 20, 2018

If users show interest in so much as a pair of socks online, those socks will inundate their Facebook feed for weeks — never mind a big-ticket item like a couch or a car. As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Privacy 69

Privacy Branding Brand Instagram 69

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. Apple iOS 14 privacy features may impact ad targeting on Instagram.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. This may be a good idea regardless of the state of third-party cookies.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.

Report 122

Report Media Journalism Privacy 122

PR in High Definition

MARCH 21, 2018

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time.

Advertising 48

Advertising Advertising Tools Privacy 48

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 FINDING A VOICE.

Marketing 113

Marketing Instagram Media SEO 113

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

I’m not talking about a social media upvote or a Facebook “like.” Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. 1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power.

Report 98

Report Journalism Privacy Enterprise 98

Solo PR Pro

JUNE 12, 2018

It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 Google removed 8 million videos in Q4 2017.

Report 92

Report Trends Retail Marketing 92

David PR Group

OCTOBER 26, 2014

I have friends who have taken extended breaks from Facebook, and others who often see it as a platform for people to be nasty in a somewhat anonymous manner. Still others just find Facebook overly commercialized. You may have heard about Ello, as it is being described by some as the “anti-Facebook.” Todd Berger.

Privacy 70

Privacy Facebook Advertising Advertising 70

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Communications Conversations

MAY 21, 2019

I’m not breaking news by saying Facebook hasn’t had the best year. Privacy concerns. And, rumors that more people are leaving Facebook every day. As a result, many pundits in our industry are predicting the end of Facebook– some (former founders) are even calling for it to be broken apart! 2 – 1.56

Facebook 60

Facebook Brand Branding Privacy 60

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

Report 81

Report YouTube Privacy Web 81

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Sword and the Script

MAY 21, 2019

Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post. Facebook would distribute it widely and your followers would share it with their friends. Additionally, it’s not all about Facebook anymore.

B2B 91

B2B Social Media Company Marketing 91

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. It elevated different people than Twitter and Facebook. Google+ was probably more than just a social network, it was a bet on personalized search results. A lot of people did.

Google 76

Google Privacy YouTube Data 76

Prohibition

MAY 22, 2023

The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing. In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app.

Instagram 62

Instagram Social Media Tools Media 62

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

DECEMBER 20, 2022

As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. advertising, content marketing, ecommerce, email, social media, website, etc.), Career paths will evolve. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84