Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Ronn Torossian

MARCH 23, 2022

Companies that have a decent advertising budget and which are looking to increase the number of people they reach on Facebook can do so with the help of Facebook ad campaigns. The post Increasing Content Reach Through Paid Facebook Campaigns appeared first on.

Facebook 195

Facebook Advertising Advertising Company 195

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Facebook attempts to keep up with TikTok. Take a look at our round-up below!

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. Supreme Court guidance is pivotal but unsettled The U.S.

Social Media 107

Social Media Privacy Branding Brand 107

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 101

Instagram Social Media Brand Branding 101

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? Facebook Groups AI Waitlists for ‘Meta AI in your group’ have begun to pop-up, a soon to be artificial intelligence that will help answer questions in Facebook Groups. What has worked historically across social media marketing will not work here!

Groups 62

Groups Instagram Social Media Facebook 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? What comes after social media?

Social Media 174

Social Media Marketing Media Facebook 174

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. Planning for 2024 already?

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

HMA Public Relations

AUGUST 12, 2020

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising. The post The reason advertisers are holding Facebook accountable appeared first on HMA Public Relations.

Advertising 76

Advertising Advertising Facebook Brand 76

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. Building your audience for your social media ads campaign Once completing your campaign settings, you will then be able to go in and create your audience.

Social Media 62

Social Media Advertising Advertising How To 62

Prowly

OCTOBER 11, 2018

Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. The post Are You Making These 5 Mistakes with Your Facebook Advertising? The post Are You Making These 5 Mistakes with Your Facebook Advertising?

Advertising 128

Advertising Advertising Facebook Tools 128

Awario

SEPTEMBER 29, 2022

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook. I suggest learning from the best in the field.

Facebook 107

Facebook Examples Marketing Advertising 107

Awario

SEPTEMBER 8, 2022

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. That doesn’t mean that they don’t matter!

Facebook 142

Facebook Marketing Advertising Advertising 142

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Facebook Messenger Encryption A new addition to Facebook messenger is default end-to-end encryption for personal messages and calls.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

wiredPRworks

NOVEMBER 22, 2022

Truth: organic social media reach is declining on all major platforms. Is it time to try running ads on Facebook and Instagram? Matt Shields, co-founder of ChimeHouse Media, tells you how to make the most of your social ad spend on Growing Social Now with Barbara Rozgonyi.

Instagram 52

Instagram Advertising Advertising Facebook 52

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. How does Twitter Blue impact advertising? At the same time, Elon introduced Twitter Blue. However for the smaller, independent businesses it is likely to have some impact.

Advertising 62

Advertising Advertising Twitter B2C 62

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Agility PR Solutions

JANUARY 12, 2022

The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook] and address feedback from civil rights experts, policymakers and other stakeholders on the importance of […].

Advertising 148

Advertising Advertising Facebook Social Media 148

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. Advertising campaigns. There are many types of advertising campaigns that companies can create to target their audiences and get them to convert on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. Think about how much time we spend setting up social media ads, creating them and tracking them. We just have to.

Social Media 143

Social Media Marketing Media Community 143

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Twitter Video Facebook 118

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Here, we will educate you on everything social PPC! What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62