Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Advertising revenue will follow where it hasn’t already. Fashion and design Fashion meets personal protection equipment (PPE). PPE is key to living with the virus.

Tourism 118

Tourism Fashion Retail Travel 118

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

NOVEMBER 30, 2020

Currently there are no advertising options available for Reels; you can’t pay to boost your Reels or buy a featured spot. Reels is currently dominated by fashion, beauty, fitness and foodie. Can you use reels for business purposes? Brands who are getting it right when it comes reels: Brands have started to explore Reels.

Instagram 62

Instagram Social Media Fashion Media 62

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Home living and fashion were two others. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 115

Resources Publicity Reddit Interviews 115

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Agency teams also track campaign performance, measuring ROI and presenting analytics.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

MAY 19, 2015

Attendees of New York Fashion Week share photos across social media. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. How to Succeed With Native Advertising: Consumers have a generally positive attitude when it comes to native ads , but don’t push it.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100).

Technology 166

Technology Publicity Software Pitching 166

Shift Communications

NOVEMBER 20, 2017

Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Marketing and advertising. More isn’t better. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 117

Software Case Study Advertising Advertising 117

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” We want the person who “gets it” and can define PR with fluidity and intelligence.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. McDonald’s Happy Goggles Beyond fashion, this fast-food giant incorporated VR technology into their Happy Meal boxes.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Cision

JULY 12, 2016

Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. Rapid Fire Round.

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

OCTOBER 15, 2019

When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. When you do advertise, don’t just rely on one link and single tweet. You can effectively measure the cost-per-click as compared to other sources. 1) Use paid social to support media pitching. On Twitter.

B2B 76

B2B Facebook Advertising Advertising 76

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? You’ve got sports, lifestyle, and fashion. That is brand awareness.

Digital PR 98

Digital PR SEO Google Travel 98

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Paid media of course can be automated, in some cases heavily, with the advent of digital advertising and programmatic buying. In advertising, when you put a dollar into the machine, you get a result.

Advertising 60

Advertising Advertising SEO Software 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Contently - Strategy

OCTOBER 11, 2023

While these tools are capable of delivering on many of those promises, it’s important to remember they need to be subjected to the same rigorous quality control measures that content managers have used since the very beginning. After all, bland, uninformative AI content won’t help your marketing strategy.

Writing 52

Writing Content Marketing Tools Data 52

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Marketers can tap into this “high-five” moment which provides more off-the-charts superior engagement than standard mobile advertising. . We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Where do you see the industry in 10 years time? If you could take three items to a desert island, what would they be?

Hotels 86

Hotels Social Media Fashion Agency 86

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Last year an advertising spot during the Super Bowl cost $5 million. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. It’s in that spirit, I offer the following assessment.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Cision

JANUARY 6, 2017

We need to know the music, books, movies, food whims and fashion that captivate consumers. How do you measure that success? That includes the guest experience, the environment, advertising and social media. AW: The biggest lesson we face in our work is also a joy. What is your secret to success?

Retail 225

Retail Consumer Branding Brand 225

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Stuart Bruce

AUGUST 17, 2015

Neither digital or nudge techniques are ‘no cost’ They can however be lower cost and far more cost effective than the traditional marketing and advertising campaigns used by successive Tory and Labour governments in the past. Measurement and evaluation. Give us data instead of spin. Social media. Campaign planning.

Government 60

Government Communications Advertising Advertising 60

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Some people are cynical of mobile games as a fashion. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Communications Conversations

APRIL 21, 2015

Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Tough to measure success here without seeing Target’s analytics. And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Same story–different line. Web site crashed.

Social Media 60

Social Media Product Launch Instagram Media 60