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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

This creates a large pool of talent for all marketing, PR, advertising and communications companies. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Media Profile is one of the largest independent firms in Canada. million (84.6% of population) Facebook : 26.59

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Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. She whined a lot. That’s power.

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Public Relations Review

PR for Anyone

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Those are their sponsors and they pay for the advertising. For more information, go to www.3StepstoPRSuccess.com

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must.

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"Gee, Beav, Isn't PR Just Like Advertising?"

Bad Pitch Blog

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home. That’s power.

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Meet the Media: Bobby Mace, Publisher and Author at Transmission Digest

Bianchi Biz Blog

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. I started with high school and college newspapers. As a publisher, of course, I always prefer paid advertising. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

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