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Ensuring Ethical Advertising

Mindful Marketing

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

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3 Trends for Business Culture and Communications in 2019

PRSay

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1. Brands are beginning to over-rely on data and measurement.

Trends 151
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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise.

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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers. But what else made a splash in November?

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. Thanks to social this isn’t like any other winter Olympics experience.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.