Waxing UnLyrical

JUNE 13, 2012

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Blogging 101

Blogging Fashion Writing Community 101

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand.

Instagram 120

Instagram How To Guidelines Facebook 120

PR Job Coach

APRIL 12, 2011

You are what you write. Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Everyone has an opinion and I am no different.

Real Estate 129

Real Estate Education Fashion Interviews 129

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. PR needs to do that too.

Journalism 147

Journalism Media Relations Report Media 147

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. As a publisher, of course, I always prefer paid advertising. Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience. Any pet peeves with PR people?

Meeting 91

Meeting Automotive Newspapers Media 91

Stephen Waddington

MARCH 20, 2019

The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK. There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We write video scripts. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise. We actually get stuff done at the event.

How To 130

How To Pitching Film Video 130

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. A “This Old Marketing Example of the Week” segment showcasing a content marketing example from the past. 3: Social Media: Social Pros Podcast. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. For as long as the discipline has existed, communications and writing skills have been instrumental to success. PR professionals will need a broader range of skills.

Real Estate 120

Real Estate Technology Data Social Media 120

Prohibition

NOVEMBER 19, 2018

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. I don’t think they sell Pianos but I liked it all the same despite it being a different approach for them this year.

Video 63

Video Film Fashion Web 63

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

OCTOBER 15, 2019

When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. When you do advertise, don’t just rely on one link and single tweet. In addition, it’s a way for smaller companies to punch above their weight class in two ways. 1) Use paid social to support media pitching.

B2B 83

B2B Facebook Advertising Advertising 83

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Social Media Instagram Facebook 62

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected.

Software 87

Software Media Relations Media Pitching 87

Mark My Words

SEPTEMBER 20, 2019

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. The headline is everything, it is the cash cow. Secondly, there is something more nebulous and distant.

Sports 60

Sports Viral Fashion Engineering 60

Mark My Words

SEPTEMBER 21, 2018

Look, here I am writing about it. from digital advertising to influencer marketing, from trade shows to vlogging and let’s not forget good old word of mouth. There’s even a fashionable term for it all?—?the Anyway, it’s made me think about evaluation and how our work is judged these days as data is evaluated and process is king.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Beyond PR

FEBRUARY 15, 2018

Fortunately, influencers can have a stronger impact than an advertisement, especially while helping people figure out what to buy. . In the recent holiday campaign, the brand got help from Aleali May, an American fashion blogger. Smart Influencers Tap Into Audience Needs. About Kayla Matthews.

Travel 72

Travel Retail Instagram YouTube 72

Stuart Bruce

AUGUST 17, 2015

Neither digital or nudge techniques are ‘no cost’ They can however be lower cost and far more cost effective than the traditional marketing and advertising campaigns used by successive Tory and Labour governments in the past. Writing a communications strategy. Give us data instead of spin. Measurement and evaluation.

Government 60

Government Communications Advertising Advertising 60

Waxing UnLyrical

MAY 31, 2018

Now think about this: how many blog posts do YOU write for clients every day? So using your own original writing, pictures, and videos can minimize the risk of copyright infringement, but what about other popular tactics, like giveaways? In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 80

Creativity Video Interviews Blogging 80

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Last year an advertising spot during the Super Bowl cost $5 million. Passion, consistency, focus, opportunity, humility and some good old-fashioned hard thinking – these are the elements of good marketing reflected here. What could B2B do with a cool extra $5 million?

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Yes, we can still write press releases and use communication channels to send our messages. No dialogue.

Print 64

Print Social Media Web Television 64

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air.

Strategy 40

Strategy Banking Fashion Writing 40

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. Advertising agencies no longer stand in isolation, and with that neither should PR companies. As you’ve probably figured out, we’re not old fashioned when it comes to PR. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Prohibition

SEPTEMBER 20, 2019

In her post advertising the brand, she posed on a perfectly made bed surrounded by heart shaped balloons, a plate of strawberries and pancakes (that were actually tortilla wraps) with a bottle of Listerine in the background on a bedside table. Naomi Campbell’s failure to proof read her caption. A pretty terrible mis-shake….

Marketing 48

Marketing Social Media Instagram Advertising 48

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *. Content, Local Search and Leads.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

SEPTEMBER 10, 2015

A great illustration of this concept is the service [link] This site teams up with fashion Instagrammers – if you like one of their posts on Instagram, LIKEtoKNOW.it It’s happened to all of us – you go to write a Tweet, but that pesky character limit keeps you from expressing all you want to say. Character limits aren’t a factor.

Instagram 60

Instagram Mobile Marketing Facebook 60

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. You can find her portfolio here: [link].

Groups 60

Groups International Internal Conference 60

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Asking you to post on their website(s). Promoting various events and webinars. Gap’s Styld.by.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

MARCH 14, 2017

I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing.

Communications 48

Communications Industry Fashion Creativity 48