Steve Barrett on PR

MAY 4, 2018

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

Storytelling 113

Storytelling Film Advertising Advertising 113

Steve Barrett on PR

OCTOBER 5, 2018

Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.

Film 76

Film Branding Brand Advertising 76

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We We all want to stand out and be a little different,” he said. “We A native of Greenville, S.C.,

Conference 137

Conference Film Storytelling Journalism 137

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Publicity 150

Publicity Conference Film Advertising 150

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prowly

OCTOBER 17, 2018

Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

Technology 146

Technology Film Creativity Advertising 146

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. I have an undergraduate degree in film & TV broadcasting, so while I understand concepts, I learned to edit on an A/B roller which is ancient history. From time to time, some of the SEO vendors open up courses for free.

Google 157

Google Course Survey YouTube 157

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience. Star Wars will be released to theaters on December 18. Until then, may the force be with you.

Google 120

Google Advertising Advertising Film 120

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Pitching 119

Pitching Strategy Film Advertising 119

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. In this cmobile advertising case study involving Huawei , the situation is highlighted in an exciting and visually stimulating way that works far harder than bullet points and statistics. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We film videos. We film an interview with you. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media.

How To 130

How To Pitching Film Video 130

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness.

SEO 102

SEO Film Advertising Advertising 102

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

Prohibition

JULY 14, 2023

Jumping on the film’s slogan; ‘She’s everything. Social Media Updates: Instagram Launch Threads Key Social Media Updates From 2023 So Far Musk Makes Changes To Twitter’s Advertising Whowhatwear Fashion inspiration page whowhatwear used the hype of the upcoming Barbie movie to enter the world of Threads.

Branding 116

Branding Brand Social Media B2C 116

NewsWhip

FEBRUARY 13, 2023

Interestingly, Affleck had been spotted at the location in January, presumably filming the commercial, and this may even have served to build anticipation for the spot when it eventually aired, even though it was not confirmed at the time why he was there. "Premature Electrification" ad is your Super Bowl ad winner.

Film 147

Film Social Media Mobile Brand 147

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. This eye-opening book examines the underbelly of the media world. You’ll never look at media in the same way.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

AUGUST 25, 2022

On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. The Ultimate Guide to Facebook Advertising. Take a look at our round-up below! Instagram implements an array of reel updates. At the moment you are also unable to schedule reels.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation. Best of all, it can translate to a social presence in other popular communities where a head-turning short film will extend the campaign.

Trends 149

Trends Fashion Video YouTube 149

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Yes you read that correctly 29% – that means that video is almost a third of all online advertising spend and who is surprised?

Advertising 34

Advertising Advertising Video Film 34

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. So if you’re interested in the latest in film, books, TV, music and more, be sure to tune into the Culture Gabfest. 3: Social Media: Social Pros Podcast. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Branding 90

Branding Brand Marketing Ethics 90

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. What are the biggest PR and marketing mistakes brands make? From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential.

Print 120

Print Tourism Transportation Film 120

Bad Pitch Blog

AUGUST 4, 2011

Think Visual “(Public Relations) requires specialized talents in communication, in creating visual material such as house organs, bulletins, movies, slide films, training pamphlets.” That other brand is the most important – it’s the name of the company itself.”

Film 80

Film Infographics Advertising Advertising 80

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Marketers can tap into this “high-five” moment which provides more off-the-charts superior engagement than standard mobile advertising. . We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals.

Agency 97

Agency Interviews Film Advertising 97

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Participants had twenty – four hours to film themselves dumping a bucket of ice water on their own heads, and put that footage on their preferred social media platform.If

Measurement 149

Measurement Education Social Media Film 149

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency? A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

Prohibition

OCTOBER 30, 2024

Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads. Reddit is by no means a new platform, having been created in 2005, yet it seems to only be gaining in relevancy just now.

Reddit 62

Reddit Social Media Film Media 62

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Financial 74

PR for Anyone

SEPTEMBER 30, 2022

She’s only gotten more and more successful since she filmed that twenty years ago. But it’s one of those classic movies that just will always be popular. It’s Reese Witherspoon. Everybody loves her. So what they did is they tied that in. to what our current wedding trends in 2022 and brought on an event planner.

Pitching 130

Pitching Television Trends Video 130

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. As enjoyable as Kwik Fit’s Christmas film is it has to contend with the rank & vile of social media’s funny video churn.

Film 60

Film Television YouTube Video 60

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. Last week it was ­confirmed Phil, 60, has lost his £1million deal to advertise We Buy Any Car.

Advertising 60

Advertising Advertising Film Television 60

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 Another killer example of storytelling advertisements is the “Mean Streets” video from Adobe.

Storytelling 52

Storytelling Examples Branding Brand 52

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Advertising Week. “SXSW is one of the most effective channels for promoting your business to professionals.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication.

Film 120

Film Creativity Travel Branding 120

Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week. But it was not enough for Musk.

Film 59

Film Twitter Social Media Viral 59