Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Google offers free courses on analytics and AI. Most of the social media platforms have courses you can take on their advertising products. Why is that true in PR and comms? We’ve got to do better than this.

Google 156

Google Course Survey YouTube 156

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Mindful Marketing

NOVEMBER 27, 2020

It’s second nature to ‘Google’ any online search, but does a company the U.S. The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.”

Google 99

Google Engineering Advertising Advertising 99

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

PR for Anyone

MARCH 24, 2020

Google is a great resource for magazine covers. Those are their sponsors and they pay for the advertising. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” One of my favorites is AARP Magazine. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Agility PR Solutions

SEPTEMBER 5, 2024

In today’s competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly if your Cost Per Click (CPC) is high.

Google 96

Google Facebook Strategy Advertising 96

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182

Privacy Advertising Advertising Google 182

Rock the Status Quo

MARCH 2, 2015

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Is anyone surprised? I’m not. It doesn’t matter if G+ actually does go away or not.

Google 100

Google Pinterest Media Social Media 100

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 112

Google Tools Analytics Blogging 112

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

5W PR

NOVEMBER 26, 2024

Paid Advertising Paid advertising can be a highly effective way to reach a wider audience and drive traffic to a game. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Identify relevant keywords and phrases that potential players are searching for.

Video 78

Video Trends Marketing Advertising 78

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. SOUNDBITE PERFORMANCE: Why message resonance is important. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Move over, Google! Many are predicting that 2016 will be Marissa Mayer’s last year as CEO, as slow growth in its core advertising business persists and an exodus of talent continues. Ad tech giants like Google, Facebook, and AOL Platforms have surpassed Yahoo, which more and more seems like a symbol of an earlier technology era.

Transportation 227

Transportation Technology Google Software 227

PRSay

MAY 8, 2020

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Attitudes shift about virtual interviews.

Skype 199

Skype Media Interviews Advertising 199

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. We helped another tech startup gain notoriety far beyond its size by arranging for it to comment publicly on key moves by category leaders like Apple and Google. It’s not even cheap. PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

5W PR

OCTOBER 22, 2024

Social media marketing entails using platforms like Instagram, Facebook, and TikTok to connect with the audience, share behind-the-scenes content, and run targeted advertising campaigns. Pay-per-click (PPC) advertising is all about using platforms like Google Ads to reach potential customers through targeted paid ads.

Travel 78

Travel Marketing Engineering Advertising 78

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Ronn Torossian

MARCH 27, 2015

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

Company 150

Company SEO Engineering Google 150

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. You’re not trying to be something your brand isn’t.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

ImPRessions - Crenshaw Communications

MAY 17, 2016

The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise. We offer quality over quantity. Return-on-Investment.

Branding 195

Branding Brand Marketing Advertising 195

Cision

OCTOBER 19, 2017

Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising. Another valuable tool is Google Analytics. Do Your Research.

Branding 208

Branding Brand How To SEO 208

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Step 5: Distribute Your Content with Paid Advertising. Cool, right? Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. One job seeker created a targeted Google ad directed at a specific hiring manager. Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Melissa Agnes

MARCH 26, 2014

Yelp, Google Places, RateMD, etc.) One of the most common steps today is for the potential customer to search the brand name in Google. If the perpetrator is successfully uncovered, then the attorneys may be able to seek substantial damages – either from defamation or via false advertising claims via the Lanham Act.

How To 217

How To Crisis Management Google Reputation 217

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

DECEMBER 30, 2024

Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. Share curated UGC stories with the email subscribers. This can be a great way to personalize email campaigns and add a human touch. This fosters a sense of community and encourages further engagement.

Travel 78

Travel Marketing Privacy Community 78

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104