ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

Media 323

Media Interviews Financial Construction 323

Flack's Revenge

DECEMBER 4, 2014

As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings. This week I share a few articles that support and refute this perception. Carmen Ren a PR rock star who just completed her internship here , shared this article.

Government 196

Government Viral Journalism LinkedIn 196

PRSay

NOVEMBER 25, 2024

Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. A part-time role in spring or fall can provide valuable experience and may even be less competitive. Consider smaller organizations and campus roles. Look for internships on campus or with local small businesses, boutique firms and nonprofits.

LinkedIn 87

LinkedIn Nonprofit Social Media Retail 87

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

It’s valuable currency for advertisers when it comes to targeting. This stands for the General Data Protection Regulation, rolled out in 2018 to monitor and govern the way in which consumer data is collected, processed, and stored. PII stands for personally identifiable information and can mean name, email, phone number, or more.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Rights Management and Content Governance Clear policies around UGC rights and usage protect both brands and creators.

System 78

System Tools Policies Measurement 78

Onclusive

AUGUST 10, 2018

Power of Voice is both universally applicable and far superior to the existing state of the art which includes press clip counts or media mentions and tortured vanity metrics like Impressions or Advertising Value Equivalents (AVE’s). This is what allowed advertisers, agencies, and media companies to collaborate and continually improve.

Communications 186

Communications Marketing System Measurement 186

Deirdre Breakenridge

MAY 8, 2017

Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. The Government Internal Audit Agency has positively endorsed the savings methods and calculations.

Government 60

Government Communications Advertising Advertising 60

Stephen Waddington

OCTOBER 21, 2019

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing. It has also led to influencers themselves breaching advertising and trading standards law. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

PRSay

NOVEMBER 5, 2021

When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 189

Communications Journalism Advertising Advertising 189

Prohibition

APRIL 12, 2022

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

Advertising 62

Advertising Advertising Social Media Branding 62

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. In early 2020, Practice Fusion paid the government $145 million as part of a settlement in which the electronic-medical-records company admitted to soliciting and receiving kickbacks from Purdue.

Crisis 166

Crisis Ethics Publicity Marketing 166

Bianchi Biz Blog

NOVEMBER 21, 2024

Despite bureaucratic hurdles, high taxes, and rigid labor laws posing challenges, France’s economy remains resilient, with government initiatives aimed at fostering entrepreneurship and foreign investment. While GDP is estimated to have grown by 0.9%

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. The Godfather, Part II (1974) – Government Relations. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. ” The changes aren’t just semantical. Finally, there’s professional pride.

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

JULY 16, 2019

government that’s feeling the brunt (and the public relations cost) of digital warfare. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s not just the U.S. Cyber attacks are on the rise across the globe. Building better public relations will impact that bottom line.

Company 213

Company Case Study Airlines Study 213

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Following a year in which unprecedented headlines appeared almost daily, public demand for high-quality news reporting with a community focus has never been higher. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. If he’s trying to build a conventional, ad-supported social network, then telling major advertisers to “f-ck off ” and criticizing them individually is obviously a bad strategy. I’m not sure how the debt is serviced in this scenario, however.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Pay-to-play. “I Jason Brown , Principal, PublicCity PR. Social media breakup.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Stephen Waddington

JUNE 29, 2021

This is a government incentive aimed at encouraging innovation among UK companies. This category includes public relations and communications firms, advertising, and media agencies. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant.

Agency 171

Agency Enterprise Software Financial 171

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Is it because brand governance structures just don’t allow for the risk-taking that more authentic content will bring? Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it. And I really can’t figure out why.

Branding 215

Branding Brand Instagram Video 215

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

PR for Anyone

NOVEMBER 3, 2021

I could say something like, ‘this Real Estate agent has three clients who pulled their listing because they’re worried about a Government shutdown.’. And in special sections, preference is given to Realtors who advertise with us. ” What is the most creative residential real estate story the Washington Post has run?

Real Estate 223

Real Estate Local Pitching Media 223

Cision

APRIL 24, 2015

Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

Media 120

Media Radio Journalism Newspapers 120

PRSay

NOVEMBER 20, 2024

Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. Without the watchdog of journalism to inform the citizenry in news deserts, government spending tends to increase, as do borrowing costs and corruption, he said. Some 1,561 U.S. counties have just one news source.

Local 138

Local Newspapers Journalism Radio 138

Maxim Behar

DECEMBER 11, 2023

that’s how we met Luis Bassat, an outstanding professional, a great personality, the legendary Spanish Mr. Advertising, as he is often called, whose grandfather turns out to have been born. In fact, this is practically true for every country, I have been saying for years that advertising, promotion, should never stop, never."

Advertising 59

Advertising Advertising Tourism Meeting 59

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149

Branding Brand Storytelling B2B 149

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. No government is perfect, but some regimes are surely further from perfection. Thankfully, healthcare firms and governments worldwide are doing their part to debunk fake news and defend the truth.

Ethics 178

Ethics Publicity Enterprise Groups 178

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Digital media is booming.

Government 151

Government Crisis Energy Community 151

Wadds Inc.

NOVEMBER 12, 2022

The failure of Twitter is teaching us important lessons about authentication, data portability, and governance. The bigger challenge is that it requires you to rethink everything that you know about the governance and management of a social media platform. In both case refugees headed to Facebook. Twitter isn’t a product.

Twitter 116

Twitter How To Government Media 116

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 192

Communications Sports Journalism Fashion 192

Cision

FEBRUARY 8, 2016

Like any communication, Super Bowl commercials are subject to rules that govern the success, failure and proliferation of this high-risk, high-reward communication. When you invest in a prestige advertisement (any large spend marketing effort), you need to understand your competitors’ positioning.

Branding 120

Branding Brand Viral Twitter 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. and they’re skeptical of traditional marketing and advertising. ” Building trust. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Creativity Storytelling Privacy 173