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Should Anyone Advertise Alcohol?

Mindful Marketing

As many governments have experienced, Japan is dealing with decreased tax revenue, partly because of an aging population and shrinking tax base but also because consumption of one of its most highly taxed products, alcohol, has been declining. I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

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Nonprofit Local News Gains Steam

PRSay

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Previously, he spent more than a decade as a television news reporter and anchor. . Opportunities for independent journalism. and a PRSA member, is a PR veteran of more than 20 years.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Radio, television and streaming are also holding up or growing.

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13 stories about the future of news

Stephen Waddington

Television news and online sources have seen significant upticks against a trend of decline. Trust in media high, politicians low Trust in the media’s coverage of COVID-19 was relatively high in all countries, at a similar level to national governments and significantly higher than for individual politicians.

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How to Improve Your Social Media Targeting

Cision

Law, government, and politics. Movies and television. Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Up until now, it has not been very easy to advertise on the Snapchat platform.

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Parliament calls for better scrutiny of influencer market

Stephen Waddington

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. However these do not work.

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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland’s largest commercial television channel is MTV3.

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