Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. Online: 3,590,000 Print: 1,761,000) Toronto Star : Based in Toronto, it is part of TorStar Group, which owns several daily newspapers in Toronto. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239

Marketing Television Handbook Web 239

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Through the years, this client had used coalitions really as front groups, which they had planned to do again. I mean, it’s X, Y, Z industry using a front group to pass legislation.

Ethics 93

Ethics Groups Handbook Education 93

PRSay

NOVEMBER 18, 2021

Communications technology has benefitted society but also produced ills such as helping to connect and organize hate groups and conspiracy theorists, allowing governments to incite genocide and helping to spread disinformation that targets racialized populations, the report says. Local media investment. And yet it is sorely missing.”.

Social Media 190

Social Media Report Media Government 190

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook group set-up by two people banned from a pub. It had more than 50 groups and pages.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

Cision

MAY 23, 2016

If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. Peer Groups. And while age is a very clean way to interpret this, I think it’s a little dangerous to consider a number and not the peer-group context of the respondents.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

APRIL 21, 2020

Professional Groups and PR Associations There are many associations dedicated to PR and communications. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter.

Publicity 123

Publicity Communications Local Resources 123

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network. Ad text relevance.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If I could join any music group, it would be… one that didn’t care how bad I was. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information.

Communications 186

Communications Video Social Media Facebook 186

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 193

Communications Sports Journalism Fashion 193

Deirdre Breakenridge

JANUARY 13, 2015

When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Let people know that you are looking for speakers from under-represented groups to apply to speak at your conference. Communicate inclusiveness. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Cision

DECEMBER 29, 2017

Use your company’s brand name for local targeting. Use something distinctive to whatever you’re promoting; make sure it is relevant to your target group. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.

Instagram 120

Instagram How To Guidelines Facebook 120

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

Data 120

Data How To Retail Ethics 120

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Transit advertising, especially near campsites or outdoor gear stores, can also be beneficial.

Strategy 78

Strategy Brand Branding Travel 78

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. It’s not all bad news. BBC Trending ) 2.

Publicity 93

Publicity Media Facebook Newspapers 93

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA.

Brand 104

Brand Branding How To Measurement 104

Ishmael's Corner

NOVEMBER 2, 2014

Now in scramble mode to find someone, an email went out to the local troops with this history-changing response: “What about Rikk? I’m assuming someone in the branding or advertising or communications group was involved. He loves baseball and he’s a good guy.” Two, who the hell wrote his preamble?

Communications 114

Communications Sports Technology Local 114

Shift Communications

OCTOBER 28, 2014

Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. Local Business Prospects and Networking Opportunities. LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses.

LinkedIn 84

LinkedIn eBook Mobile Local 84

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Global and international PR networks Networking isn’t confined to local or national boundaries. PR professionals can connect with industry leaders and join relevant groups and discussions. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

JULY 28, 2021

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. When you win, your company won’t just stand out amongst your local competitors, but you prove you can cut it with the best of the best anywhere. What is it? Who enters? . When can I enter? The Drum team is ready for you to get involved.

Reddit 87

Reddit B2B Local LinkedIn 87

The Stalwart Blog

JULY 25, 2017

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. While the paper’s audience might shrink a bit, covering in-depth stories of significant interest to this core group of constituents could drive up engagement.

Newspapers 68

Newspapers Strategy Television Advertising 68

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88