Remove Advertising Remove Groups Remove Privacy
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Preparing For A Cookieless Future In Digital Marketing

5W PR

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Current events and timely coverage.

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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. It’s valuable currency for advertisers when it comes to targeting. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. At least, that’s what I think.

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Looking Ahead to What’s in Store for Tech in 2025 With Futurist Mark Esposito

Stern + Associates

Mark zooms in on tech issues that have quickly become top priorities including regulation, privacy and cybersecurity concerns and why leaders should be paying attention to them immediately. Interested in partnering with us or advertising on the show? Just drop us an email.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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