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13 Truths About PR ? How Many Do You Believe In?

PR Matters

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. Through the years, this client had used coalitions really as front groups, which they had planned to do again. Through the years, this client had used coalitions really as front groups, which they had planned to do again.

Ethics 93
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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Behind the Headlines With Matt Sutton

Cision

Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out. What are you most looking forward to in your new role as senior account executive at The Rosen Group? You’ve worked with a number of public affairs organizations.

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Seriality (Context Matters)

Doctor Spin

Seriality is a key concept for understanding groups. Seriality explains why some publics remain passive and fragmented while others suddenly unite and click into place. It refers to how individuals are grouped based on shared characteristicswithout a strong sense of belonging or identity. Conflict is a contextual group-maker.

Groups 52
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Behind the Headlines With Kathy Jeavons

Cision

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners?

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Use the framework to identify outputs and outtakes. Outputs refer to the core measures of your programs. Outtakes look at how your target audience has responded to your campaigns. Did they engage with your content? Did they subscribe?