Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 89

Guidelines Brand Branding Advertising 89

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. Your audience should always be at the center of all of your marketing strategies and tactics. Paid advertising. Start with the audience.

B2B 190

B2B Company Marketing SEO 190

5W PR

APRIL 12, 2025

The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. These shareable moments extend the park’s reach and create organic marketing opportunities.

Trends 78

Trends Strategy Publicity System 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Why TikTok? .

B2B 310

B2B Video Social Media Creativity 310

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Employee Training Social Media 168

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends Web 170

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation. There are a few useful strategies that can help in this case.

Creativity 78

Creativity Social Media Strategy Brand 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. B2B Content Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Executive visibility is a key component of any sound B2B PR program.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards.

B2B 295

B2B Industry Company Case Study 295

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

Rock the Status Quo

AUGUST 1, 2014

I’m not convinced it is related so much to PR pros, though, as it is the fact that so many MARKETING generalists (and entrepreneurs) are taking on PR with little or no PR-specific training. We make software that helps eCommerce stores advertise and retarget to people on Facebook. We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

5W PR

SEPTEMBER 28, 2020

Companies tend to overlook the brand’s voice, which, thanks to the prevalence of social media in marketing campaigns, has become extremely important and is now one of the best ways for a brand to stand out from the crowd of competitors. Developing a PR Voice.

Publicity 158

Publicity Guidelines How To Social Media 158

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

ReimaginePR

JULY 10, 2018

Why else would 93% of social media advertisers be using it? One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. Facebook ads can be an incredibly effective method of reaching out to customers. What Metrics Should I Be Monitoring?

Facebook 136

Facebook Guidelines Advertising Advertising 136

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your product’s name if you’re marketing it or promoting it.

Instagram 120

Instagram How To Guidelines Facebook 120

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. What is Conversational Marketing?

Marketing 88

Marketing Guidelines Customer Service Technology 88

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Just make sure influencers do follow FTC guidelines.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 74

Tools Marketing Advertising Advertising 74

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 128

Brand Branding Guidelines Creativity 128

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. These partnerships are used to promote brands and their products across all markets and industries. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. Engagement/Interaction: Another significant difference between celebrity endorsements and influencer marketing is one-way v. The key players?

Marketing 94

Marketing Guidelines Consumer YouTube 94

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime.

B2B 75

B2B Marketing Advertising Advertising 75

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 118

Agency Trends Marketing Survey 118

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Today, we put a heavier emphasis on social media and influencer marketing than ever before. What are your thoughts on Influencer Marketing? I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. And do you see this specific audience (PR, marketing, comms) growing?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Communications Conversations

OCTOBER 13, 2014

Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. ” To try “real time marketing” (although, to be clear, I have never recommended going down the RTM road to a client). Suddenly, clients wanted to give real-time marketing a try. And failing.

Strategy 120

Strategy How To Guidelines Advertising 120

Buchanan PR

MAY 23, 2024

Branded content is a content marketing technique that involves influencers and public figures creating content for a company in exchange for compensation, complementary items or other non-monetary benefits. Key identifiers of branded content: Look closely for any indications that the post is advertised. What is branded content?

Social Media 91

Social Media Brand Branding Guidelines 91

PR in High Definition

MARCH 21, 2018

Compared to many overly legalistic guidelines, Facebook’s information does a good job of explaining what businesses using Facebook need to know. Otherwise, they’ll be marketing on the basis of legitimate interest rather than unambiguous consent – and whilst this is still legal, it’s on slightly shakier ground.

Advertising 48

Advertising Advertising Tools Privacy 48

Prohibition

AUGUST 2, 2024

In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image. Here’s a closer look at the pros and cons of gifting influencers as part of your next marketing campaign. One popular tactic is gifting products to influencers.

Marketing 62

Marketing Guidelines Advertising Advertising 62

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. Your marketing team is working on a cool new video to complement an upcoming campaign. So clearly, video is a big deal in our world.

Video 113

Video Guidelines Advertising Advertising 113