Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. I was destined to work in the field of communications. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Any legitimate news source can be incorporated in Google News if they follows the guidelines Google has created. These guidelines help Google maintain fairness and consistency when determining which site they will include.

Google 94

Google Guidelines SEO Engineering 94

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Questionable credibility While influencer marketing feels more genuine than traditional advertising, skepticism around paid endorsements can persist.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

AUGUST 9, 2024

Their authentic voices resonate with followers, creating a trust factor that traditional advertising often struggles to achieve. Launching new products Generate excitement and anticipation for new product launches by partnering with influencers to create exclusive content and teasers.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Download our free Product Launch tip sheet. Using social media regularly is a great way to improve your PR efforts on a budget , too.

Social Media 79

Social Media Strategy Media SEO 79

PR Fuel

JANUARY 24, 2021

Compared to other forms of online advertising, it is more cost-effective. Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. You will want to publish your press release at the time of the product launch. There are a lot of guidelines and rules unique to writing press releases.

Writing 89

Writing SEO Engineering Product Launch 89