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Behind the Headlines with Kristin Daher

Cision

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. I was destined to work in the field of communications. Plans should be extremely focused.

Pitching 228
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Google News: a new way to spread the story

Presspage

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Any legitimate news source can be incorporated in Google News if they follows the guidelines Google has created. These guidelines help Google maintain fairness and consistency when determining which site they will include.

Google 94
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How Public Relations Enhances Influencer Campaigns

5W PR

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Questionable credibility While influencer marketing feels more genuine than traditional advertising, skepticism around paid endorsements can persist.

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Voice as the Next Tool

5W PR

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything.

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How Influencers Support Your Current PR Plans

5W PR

Their authentic voices resonate with followers, creating a trust factor that traditional advertising often struggles to achieve. Launching new products Generate excitement and anticipation for new product launches by partnering with influencers to create exclusive content and teasers.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Download our free Product Launch tip sheet. Using social media regularly is a great way to improve your PR efforts on a budget , too.

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Hiring a Professional: All the Reasons You Need a Press Release Writer

PR Fuel

Compared to other forms of online advertising, it is more cost-effective. Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. You will want to publish your press release at the time of the product launch. There are a lot of guidelines and rules unique to writing press releases.

Writing 89