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Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot. This lesson took some time to drive home.]

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. 15 Healthcare reimagined. Here’s an inflection point worth noting.

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"Gee, Beav, Isn't PR Just Like Advertising?"

Bad Pitch Blog

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market.

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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. And health tourism is part of healthcare. Host: "Social Network" continues.

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The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here.

Brand 48