Remove Advertising Remove Hotels Remove Interviews
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Securing media interest is only the first step.

Media 294
article thumbnail

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. It was a no-brainer.

Media 199
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149
article thumbnail

Behind the Headlines With Bibi Hilton

Cision

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. Building a chocolate hotel in Paris in 30 degrees Celsius heat was a memorable challenge! I think this was very compelling to Heinz.

Hotels 120
article thumbnail

Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets.

article thumbnail

Behind the Headlines With Matt Sutton

Cision

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. My favorite headline that probably got the most attention was, “Summertime Sadness: Don’t fall victim to this hotel booking scam – like I almost did.”

article thumbnail

Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

Morning News – he called me up and said, “Maxim, I’m going back to Paris, I Ieft you a note at the reception desk of the Sheraton hotel with my opinion about your newspaper. had to organize an opening ceremony for the first Radisson Hotel in Bulgaria and it was a real high-profile event for Sofia. However, it was so obvious.