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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
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Behind the Headlines With Matt Sutton

Cision

My favorite headline that probably got the most attention was, “Summertime Sadness: Don’t fall victim to this hotel booking scam – like I almost did.” In just a few short months, without any paid advertising, we have gained roughly 3,000 followers and average about 150-300 likes per post. . Rapid Fire Round.

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. The hotels there literally depended on this market. There is a terrible one.

Tourism 52
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Edward Bernays—The Father of PR

Doctor Spin

He placed the idea in articles, newspapers, celebrity endorsements, and events. PR Case Study: Eggs and Bacon Have you ever had eggs and bacon for breakfast at a hotel? And to manifest this, he collaborated with chains of hotels to have them serve eggs and bacon for breakfast. Well, you can thank Bernays for that idea.

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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. Easy to remember, at least for me - even a bit redundant, but in fact the Royal Automobile Club had nothing to do with cars, probably a century ago it had. There was no security at St.

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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. If you've recently stayed at a Hilton hotel, you'll see that there are now two curtains inside the tubs.

Brand 59