David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust.

Consumer 78

Consumer Brand Branding Crisis Management 78

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Holistic media and commerce. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access.

Mobile 105

Mobile Community System Social Media 105

PR in High Definition

FEBRUARY 24, 2020

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Companies have both ‘character’ reputations (‘do I like you?’)

Leadership 71

Leadership Employee Reputation Hotels 71

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. The hotels there literally depended on this market. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts.

Marketing 120

Marketing Pinterest Mobile Social Media 120

David PR Group

JUNE 15, 2015

Today, making a complaint can be done in a matter of clicks and even before we leave a retail establishment, restaurant, or hotel. Claiming more than one million pages of content, it has tremendous authority with search engines and is the bane of online reputation management firms the world over. –John.

Customer Service 40

Customer Service Google Retail Engineering 40

PR in High Definition

MARCH 21, 2018

But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? Influencers can have a tremendous impact on brand reputation – just look at what Kylie Jenner managed to do to Snapchat’s share prices with just one tweet last month.

YouTube 48

YouTube Hotels Sports Social Media 48

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And then one day, a friend of mine called me at the Sheraton Hotel. And this is the advertising, public relations, and digital. 7) How PR can be used for Online Reputation Management, especially by B2B companies?

B2B 52

B2B Communications Media Course 52

David PR Group

APRIL 1, 2016

But the Internet, which democratized so many aspects of commerce, enabled companies like Yelp to tap into consumers directly and solicit first-hand reviews about a wide range of companies: from restaurants and hotels to roofers and locksmiths. Yelp derives its revenue from advertising and business partnerships. –John.

Mobile 40

Mobile Reputation Hotels Tools 40

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. So why jeopardize your reputation for that? The cost of their flight and hotel have got to be covered. ” I want people to read those things because that’s what feeds not just my reputation, but the integrity of the piece.

Ethics 85

Ethics Travel Writing YouTube 85

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Ethical Voices

MARCH 10, 2025

I’ve had issues where, for example, one of my clients was a hotel group. Because of the decline in subscriptions and the change in advertising, that wall is becoming more fractured and blurred. Insert miscellaneous in the groups there. They were a huge client, very important. I always preface my comments and explain.

Ethics 46

Ethics How To Newspapers Agency 46

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Each of these can get your business’ story to the masses and help make your brand build credibility and a solid reputation.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Each of these can get your business’ story to the masses and help make your brand build credibility and a solid reputation.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Each of these can get your business’ story to the masses and help make your brand build credibility and a solid reputation.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

DECEMBER 15, 2020

Luciana Lima | Vila Galé Hotels. This is in part because they compete for budget, but also because marketing is seen as more proactive because its mission is to drive growth, while comms is (inaccurately) considered more reactive or defensive due to its link to crisis and reputation management. Rethinking internal and external comms.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Think Google Hotels, Flights, weather, etc.). 8) Creativity over productivity.

Social Media 116

Social Media Marketing Media Creativity 116