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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Should Anyone Advertise Alcohol?

Mindful Marketing

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

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PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

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The Benefits of Media Planning to Capitalize on the Most Effective Ways to Connect With Your Targeted Audiences

5W PR

For instance, recognizing that a particular demographic heavily consumes online video content can influence the allocation of advertising budget toward platforms like YouTube and TikTok. Optimized media mix The heart of media planning lies in crafting an optimized media mix.

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Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . and much more.