Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Click here to watch Jennifer Cario’s free on-demand webinar now!

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

NOVEMBER 27, 2015

Host webinars featuring respected thought leaders. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it.

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Take an online class or attend a webinar to learn more about this critical skill. Attend webinars or online classes ( Lynda.com offers some). Cheers to a successful year!

Measurement 119

Measurement Writing Content Marketing Infographics 119

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. While organic content builds genuine relationships and trust, paid advertising ensures broader visibility. In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Watch her on-demand webinar today! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Watch Gary’s free on-demand webinar today! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Infographics 60

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 110

Case Study Marketing Study Content Marketing 110

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

APRIL 10, 2019

If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Create a webinar with live Q&A. Pull data or facts and create an infographic. Queue Ads and Paid Promotion. Convert the article into a downloadable guide or cheat sheet.

How To 125

How To Data Community Groups 125

5W PR

JANUARY 31, 2024

Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Remember that you cannot link from individual posts, only from your bio.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Marketing 79

Marketing Publicity Survey Study 79

NewsWhip

MAY 27, 2021

Watch webinar. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78