ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Information is our currency, and news nuggets or insights from background briefings can turn into valuable story or program ideas. Measure what matters. Make your expectations clear.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 92

Publicity Media Advertising Advertising 92

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We ask a thousand questions when onboarding a new client, and the answers inform our plan. The objectives should be clear as well as measurable. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. Turning PR into a measurable science means there is no longer room for personal preference.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Shift Communications

MAY 16, 2017

The best planning process is when both parties come to the table well informed. When everyone gathers with this information, the team is able to walk away with a better understanding of the client’s needs and the goals they need to accomplish. Having all the goals outlined means that both sides understand the “why” behind the strategy.

Creativity 141

Creativity Measurement Pitching Internal 141

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce. I’m not complaining.

Pitching 43

Pitching Journalism Tools Agency 43

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms.

Radio 75

Radio Television Media Local 75

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. Old and new tasks. Additional duties.

Communications 127

Communications Crisis Internal International 127

Sword and the Script

AUGUST 30, 2022

This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. Focus on people.

Publicity 86

Publicity Survey Enterprise Pitching 86

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines.

B2C 120

B2C Measurement Video B2B 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” People today have access to a wealth of information. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Cision

APRIL 18, 2017

Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured?

Interviews 104

Interviews Publicity Technology Social Media 104

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 70

Analytics Report Technology Pitching 70

Konnect Agency

MARCH 29, 2021

The majority of strategies will include anything from social media, advertisements and press releases. It is also good to note that sounding like a sales pitch in every communication effort will not do the brand much good. Both are essential for marketing strategies and measuring the success of certain initiatives.

Strategy 52

Strategy Communications Software Data 52

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. 4) You don’t measure. 5) You don’t network or pitch. And when they launch their story, they know all the perfect tools (Like HARO and Hootsuite) and apps to distribute content and measure for maximum impact.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Even though there’s a human being typing in a search query, the actual brokering of information is done through machines talking to machines. Can you automate the pitching process? Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 215

Measurement Media System Tools 215

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content. – by Steve Shannon.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content. – by Steve Shannon.

Film 60

Film Print Creativity Internal 60

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. Also, please read the Pitches! Sentiment analysis.

Case Study 119

Case Study Software Data Web 119

Sword and the Script

JULY 2, 2019

b) Is Your Press Release Pitch Guilty of Information Overload? In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Did most of them come from advertising? Here’s where you get to make your pitch. Advertising on industry websites or e-mail newsletters and retargeting ads. A blog that promotes your messaging in an interesting and informative way. Are there multiple related goals?

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

OCTOBER 24, 2011

She also communicates well on opportunities, questions for information, and she is always throwing ideas my way for feedback. She has been proactive about upcoming events and promotions we are contemplating so as to plan her pitches. And don’t be afraid to seek proof of effort (who are they pitching? So here goes.

Pitching 65

Pitching Interviews B2B Examples 65

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. So after that, we insisted on seeing the first pitch.

How To 76

How To Pitching Local Interviews 76

PR 20/20

OCTOBER 12, 2017

A few people even became emotional upon hearing this information. The truth was, once the majority of the class found out this one piece of information, they could no longer view it as a piece of art. The Red Bulletin is not measured by the number of Red Bull cans it sells, or how it persuades Red Bull customers to buy and drink more.

Marketing 53

Marketing Enterprise Print Film 53

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Audiences know the difference.

Writing 199

Writing Communications Marketing B2B 199