Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Independent.ie – Opinion pieces, lifestyle content, and multimedia features.

Radio 83

Radio Sports Marketing Local 83

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. Advertising: 8/24/2016. Advertising: 10/11/2016.

Pitching 120

Pitching Newspapers Advertising Advertising 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Our program strategies are more likely to be informed by behavioral data. But the problems with AVE (Advertising Value Equivalent) are obvious.

Measurement 189

Measurement How To Guidelines Web 189

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

Advertising 91

Advertising Advertising Television Radio 91

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Defamation monitoring ensures you're informed about false claims made about your brand.

Reputation 104

Reputation Measurement Report Brand 104

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Obviously, online news websites, blogs, and digital-native outlets provide alternative sources of news and information to traditional media. Regarding consumer media, TV is still a strong medium, especially TV Channel M6.

Marketing 90

Marketing Pinterest Radio Instagram 90

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. If you identify multiple similar groups, divide them into segments for even better results. #3

Examples 104

Examples How To Product Launch Print 104

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” ” Run an ad in a newspaper and it needs to be labeled as an ad. How are the skills and requirements for the fields changing?

Pitching 174

Pitching Journalism Video Advertising 174

Polaris

DECEMBER 2, 2014

” Magazine and newspaper publishers—online and off— are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s audience. At a minimum, a blog’s editorial calendar should include the following information: Publishing date. and attracting new ones. Title of post.

Blogging 186

Blogging eBook How To Writing 186

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas.

Enterprise 227

Enterprise Agency Radio Fashion 227

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

PR for Anyone

NOVEMBER 3, 2021

I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names. They found all these newspapers, cards, and historic documents in the wall of the home. And in special sections, preference is given to Realtors who advertise with us. It has to be really unique.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 42) “I write stories and create graphics that inform people.”.

Employee 154

Employee Print Writing Survey 154

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. WhatsApp saw the biggest growth in general with increases of around ten percentage points in some countries, while more than half of those surveyed (51%) used messaging to connect and share information.

Newspapers 103

Newspapers Print Local Television 103

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Audience insights : Prowly provides information on audience demographics, location, and behaviors to determine the quality and extent of your reach.

Brand 104

Brand Branding How To Measurement 104

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. HubSpot’s short, segmented videos and TikTok’s one-minute post limit give creators the ability to publish educational information that viewers will retain better. It’s vital to take a step back from promotional advertising.

B2B 138

B2B Brand Branding B2C 138

Bianchi Biz Blog

SEPTEMBER 9, 2024

Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. I started with high school and college newspapers. It’s been more than 50 years.

Meeting 91

Meeting Automotive Newspapers Media 91

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

APRIL 26, 2016

And while it can be challenging to sort through all of the information at times, it has proved beneficial in highlighting PR’s impact and the ROI to upper management across the overall business. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions.

Publicity 120

Publicity Storytelling Journalism Viral 120

Bianchi Biz Blog

JUNE 20, 2024

Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Journalists strive to get beyond the polished press releases and dig into the meat of the story … and often need the help from PR pros to get them access or information.

Automotive 87

Automotive Newspapers Policies Mobile 87

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” It’s all about immediacy and velocity.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 9, 2016

” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Personal recommendations have always been the most reliable source of information for consumers.

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. Determine the Best Way to Get Your Message Out There.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

AUGUST 24, 2021

We polished that old blog post up: made sure the information was current, re-wrote headlines and subheads, added a new call-to-action (CTA), and got it ready for a larger audience. You buy some advertising and magically you also start getting coverage. When the piece was published, and the client was generally happy with the results.

Pitching 115

Pitching Media Relations Survey Advertising 115

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It goes to help pay for the advertising, everybody chips in.

Ethics 93

Ethics Groups Handbook Education 93

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. In other words, the ads were often informative or entertaining – and that’s why it worked. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération.

Reddit 183

Reddit Software B2B Technology 183

Cision

MARCH 14, 2016

“We are bombarded with information. Billboards, people, advertisements, your friend, your boss. People are constantly trying to put information in front of us.” . In the world of being bombarded with information the saying ‘a picture is worth a thousand words’, is really, really true,” Steve says. Think visually. “In

Storytelling 120

Storytelling Skype Energy Software 120

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. Who, when, what, where and why information must be the core of any news story. It is far more important to be clear, factual and informative. First Paragraph.

Engineering 128

Engineering Writing Social Media Report 128

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. What does this mean for businesses?

Journalism 85

Journalism Print Newspapers Advertising 85

Contently - Strategy

OCTOBER 1, 2018

However, our problem isn’t the volume of information; it’s how we make sense of it all. The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. The problem with conventional wisdom.

Marketing 104

Marketing Google Newspapers Print 104

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. Form Good Relationships With the Media.

Small Business 102

Small Business Community Local Social Media 102