Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Twitter is hardly the repository of social information that Facebook (and by proxy Instagram) are, but they’ve developed some very clever partnerships to build out robust targeting options.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Register to vote, update your voter information and request your Vote-by-Mail ballot at [link] !”. 8 and polls will be open from 7 a.m.–7

Communications 186

Communications Video Social Media Facebook 186

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists.

Social Media 322

Social Media Data Report Tools 322

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

5W PR

NOVEMBER 27, 2024

By providing accurate and timely information, it is possible to alleviate concerns, build trust, and prevent the spread of misinformation. Social media, websites, and email can be utilized to disseminate information, engage with stakeholders, and monitor public sentiment.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

MAY 2, 2021

Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. In fact, most social media users (58 percent) in the U.S.

Social Media 147

Social Media Media Advertising Advertising 147

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. Check out our list of top advertising and retail podcasts too!

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

5W PR

NOVEMBER 26, 2024

Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Encourage players to join online forums, social media groups, and Discord servers where they can interact, share experiences, and provide feedback.

Video 78

Video Trends Marketing Advertising 78

5W PR

NOVEMBER 25, 2024

Keep the guests informed about the situation, the steps the hotel is taking to address it, and any changes to the services. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Explore targeted advertising campaigns to reach the ideal customers.

Hotels 78

Hotels Crisis Marketing Policies 78

ImPRessions - Crenshaw Communications

JULY 30, 2020

You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. For one thing, good PR campaigns are increasingly informed by data. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Cision

NOVEMBER 8, 2016

They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites. Next, search for your brand on social media channels to see who’s buzzing about you. Also, follow them on social media. These are your customers who rave about you online.

Brand 292

Brand Branding How To Social Media 292

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Social media sites such as Facebook have content discovery features integrated into its algorithms. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Some conservatives accuse large social media platforms of de-emphasizing or shadow-banning their content.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

NOVEMBER 6, 2024

Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level. Another is engagement, which encourages interaction with marketing materials and the game’s social media channels.

Video 78

Video How To Marketing Television 78

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. By sharing detailed information about their products, brands can foster trust and credibility.

Marketing 78

Marketing Ethics Consumer Advertising 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Bryan Pedersen, Chief Information Officer, MSL USA. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Watch webinar. Read transcript. Paul Quigley, CEO & Co-founder, NewsWhip.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Onclusive

FEBRUARY 22, 2018

The name doubly fits, since our job is to manage TMI (“too much information”). Our plan is to think outside the box for earned media. AirPR: With PR as a focus, you have included marketing and advertising into your agency. We keep things simple. TMI does PR. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

JANUARY 7, 2025

This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines. Provide information and booking options in multiple languages to cater to international visitors.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

OCTOBER 15, 2024

Every company needs to have information on its customers, including demographics, such as age, gender, income, location, and other details that help the company segment its target market. Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Practice with real-world information: While you’re reading, you will start to notice patterns. How should Pepsi have addressed its social media followers?

Case Study 224

Case Study Trends Instagram Social Media 224