Contently - Strategy

AUGUST 30, 2024

Then, a travel influencer on Instagram said she used the Capital One Venture Card. The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. I had been researching for weeks, and I just couldn’t decide. Was that the best travel credit card for me?

Storytelling 82

Storytelling Marketing Travel Case Study 82

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Prohibition

MAY 23, 2022

Instagram introduces a new story format. Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. This appears to be moving closer to TikTok’s full screen format, which Instagram reels have already adopted. How effective is video on social media? .

Instagram 62

Instagram Social Media LinkedIn Viral 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

ReimaginePR

JUNE 6, 2016

As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. 8: Paid Advertising. That’s valuable insight! 6: A Posting Schedule.

Social Media 120

Social Media Media Instagram Advertising 120

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

Sword and the Script

NOVEMBER 11, 2014

The “tastes” are not free, but the Instagram photos are priceless. Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side. Marketing marketing strategy viral marketing'

Marketing 119

Marketing System Viral Insurance 119

Cision

FEBRUARY 5, 2016

I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. What are hits and misses you’ve experienced with PR and advertising professionals? Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Semantic search was supposed to diminish the importance of keywords in search, but for social posts, promotion and advertising, you want to mirror the language that other people are using.

Social Media 84

Social Media Media Customer Service Measurement 84

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

NewsWhip

DECEMBER 14, 2022

The discussion over Apple and Google’s app stores comes after many advertisers halted ad spend on Twitter due to concerns over Musk’s content moderation plans for the platform. Fox News had the most engaged (27k) story about the celebration, and the original Instagram post has been liked over 150k times.

Brand 78

Brand Branding Google Instagram 78

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. The event was promoted on Instagram by celebs that failed to disclose that they were being paid. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

Cision

MARCH 30, 2016

With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral. We started using Instagram as a main way of bringing life back to the product as we began its turnaround. Over the last six months, I began working with Vinturi, the creator of the original wine aerator.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. We increased our Instagram followers by more than 200 percent as a result of influencers tagging our account. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Buzzstream

DECEMBER 30, 2024

which went insanely viral, and has just under one thousand linking root domains today. They used social posts on their Instagram to promote a fake ad for an Ikea water bottle simply named Cristiano. This garnered a lot of press and eventually landed several advertising awards for the agency behind it, Rethink.

Pitching 62

Pitching Trends Google Data 62

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. More metrics, eh? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. What is Paid Social? When money is used to promote a post, it is termed “paid.” Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., praise-filled posts on Instagram. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

MAY 12, 2021

Do an Instagram post of a fake product that’s funny, see how people respond, and then actually go make it. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. So, that’s actually a format I love. What does interest look like?

Trends 78

Trends Brand Branding Reddit 78

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Was it not enough that he quickly laid off most of the staff who actually made the platform operate – including all the communications staff (natch)?

Film 59

Film Twitter Social Media Viral 59

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Another killer example of storytelling advertisements is the “Mean Streets” video from Adobe. Just like that, the ad increased sales by 10 percent.

Storytelling 52

Storytelling Examples Brand Branding 52

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Tupi Saravia cloudy Instagram feed. She did however take it in good jest and ended up laughing about it with her followers!

Marketing 48

Marketing Social Media Instagram Advertising 48

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. This will be the strongest, most successful use of video advertising and has already been shown to enhance engagement. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What if someone made an offensive statement on Facebook, Twitter or Instagram? A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. What PR Is Not: Paid Advertising. News and feature stories are often referred to as “earned media” to differentiate from the more commonly understood paid advertising. It’s also trackable through hashtags and tagging.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Creativity Social Media 310