Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. French journalists do not talk or write about the same company every other day. Instagram : 58.6% All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. Post an Instagram photo with your product. Write a blog review.

Energy 238

Energy Writing Instagram Blogging 238

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night. That was 25 years ago!

Google 156

Google Course Survey YouTube 156

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social.

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

MARCH 24, 2022

Players are the newest addition to advertisers and their campaigns around March Madness, and news about the NIL deals have generated a notable amount of media and public attention. The Instagram post felt authentic to Timme, reading as though he was speaking to any friend or fan and doused in humor. Combined the posts totalled over 6.5k

Branding 148

Branding Brand Instagram Sports 148

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. The magic of AI will not be the only major change affecting the PR profession. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Big Data 167

Shift Communications

SEPTEMBER 10, 2015

Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter. Instagram puts visual content first.

Instagram 60

Instagram Mobile Marketing Facebook 60

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Social Media Instagram Facebook 62

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. Be smart about it.

Study 161

Study Media Relations Media B2B 161

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Social content is one way to keep your site alive and fresh. It’s worth it! PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

OCTOBER 14, 2016

You might find that plenty of people are clicking your campaign tweets on Twitter, but that your Instagram efforts are hauntingly devoid of results. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals.

Marketing 120

Marketing How To Measurement Analytics 120

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. I share two things on Facebook: pictures of my kids and links to my writing. I used to write songs about the girls I had crushes on in seventh grade. It turns out that my mom enjoys both.

Facebook 108

Facebook Advertising Advertising Writing 108

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. What’s their writing style, what’s their background, is there a common thread in their articles? But when my brain needs a rest, I head over to Instagram for all the pretty pictures.

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Cision

DECEMBER 14, 2017

Besides traditional media, you just have to take a quick scan of Instagram, Snapchat or even YouTube to find everyday people using “influencer” to describe themselves in their bios. End-user influencers aren’t just writing on LinkedIn, however. You stumble across a blogger and think, “Maybe. “. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. What does that mean?

Software 124

Software Technology Advertising Advertising 124

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

MARCH 20, 2019

The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK. There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Branding 100

Branding Brand Advertising Advertising 100

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Instagram [link]. Barbara Rozgonyi on Instagram.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

DECEMBER 28, 2015

The most engaged posts on Twitter are media posts (this is also seen in visual media platforms such as Instagram), and the way to get media into your tweets are with Twitter Card metadata. VIDEO: Rams punter pushes Cliff Avril, drops to ground when Seahawks players go back at him https://t.co/8bglPiCxSx Contextualize with hashtags.

Twitter 120

Twitter Branding Brand Customer Service 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

5W PR

NOVEMBER 20, 2024

By optimizing various factors, businesses can increase their app’s organic visibility and attract more downloads without relying solely on paid advertising. Write a persuasive description that highlights the app’s unique features, benefits, and value proposition. Advertise the app on search engines like Google.

Marketing 78

Marketing Engineering Advertising Advertising 78

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

Mobile 120

Mobile Community Blogging Publicity 120

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself.

Pitching 120

Pitching Instagram Viral Facebook 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. Focus on developing your writing skills. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113