What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?
Stern + Associates
JANUARY 29, 2024
Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.
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