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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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article thumbnail

5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit. Examine your company’s internal and external relationships and look for ways to improve them.

Skype 136
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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Today, you do not have to be a large company with multiple offices to be national or even international. Reach your target area or industry with paid advertising. Schedule Skype or video calls periodically to add a more personalized touch. However, as a solo you are not restricted to working local. Target with content.

Local 41
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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together.

Marketing 119
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8 Great Linked Tactics for Communicators

PRSay

If a client is making the rounds in a particular market, identify the key bloggers (or social influencers) in that area, let them know of upcoming interviews and offer a Skype interview or Q&A prior to the interview. Of course, add posting to social media networks as a third part of this linked tactic set.