ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets.

Skype 199

Skype Media Interviews Advertising 199

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. For example, the kind of press coverage generated by a good PR campaign, earned media, can be more persuasive than advertising (paid media), but we don’t fully control the story. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

NOVEMBER 6, 2024

The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators.

Video 78

Video How To Marketing Television 78

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Those are their sponsors and they pay for the advertising. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. The television stations need people to stay and watch the commercials.

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

DECEMBER 5, 2024

Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. Newstalk – A national talk radio station covering news, current affairs, and analysis.

Radio 83

Radio Sports Marketing Local 83

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Build and leverage your network. Consider smaller organizations and campus roles.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 24, 2020

Whether you’re on stage at a conference or being interviewed by a journalist, in PR, first impressions matter. If you fail to deliver, you might not be invited back, or in PR terms, maybe your interview doesn’t convert to a story. First impressions matter. For any opportunity, you generally get one bite at the apple. Be prepared.

Advertising 156

Advertising Advertising Interviews Examples 156

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

Whether you’re on stage at a conference or being interviewed by a journalist, in PR, first impressions matter. If you fail to deliver, you might not get invited back to that event or your interview doesn’t convert into a story. First impressions matter. For any opportunity, you generally get one bite at the apple. Be prepared.

Advertising 156

Advertising Advertising Interviews Examples 156

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. And that’s what stands out for me in terms of creativity.

Creativity 103

Creativity B2B Examples Marketing 103

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Would they gloss over the challenges or suggest major changes?

Social Media 174

Social Media Marketing Media Facebook 174

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Branding 78

Branding Brand Storytelling Exercises 78

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

Cision

OCTOBER 6, 2016

In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, “As more of us switch from TV to streaming, advertisers are following. Unfortunately, fraudsters are taking advantage, stealing millions from newbie streaming advertisers by spoofing devices and apps, and faking ad clicks and views.”. For example, a clear CTA can be: Setting up an interview with a client.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

MARCH 9, 2016

What is that interview or profile actually worth? For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. But the problems with AVE (Advertising Value Equivalent) are obvious.

Measurement 189

Measurement How To Guidelines Web 189

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. How did you get your start in advertising and communication?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. He is past president of the International Advertising Association; and past member of the Arthur Page Society and the National Investor Relations Institute.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. Yet, brands continue to use it regularly in their social content.

Branding 215

Branding Brand Instagram Video 215

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. But PR is not a substitute for advertising. Let’s face it, an agency search is arduous and time-consuming for both sides.

SEO 200

SEO Pitching Agency Exercises 200

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. The Arcom regulates broadcast media and aims to uphold journalistic standards, protect media freedom, and prevent media concentration.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?”

Resources 148

Resources Publicity Reddit Interviews 148