ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early. And there are practical reasons to prep early. Ensure social sharing for big stories.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. This week I want to share some tips on how you can get interviewed in magazines.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I hope you like that.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2021

There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. So we put together a pitch related to that and she is being interviewed for NBC. What predictions are you making for your industry for that year? PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

PR for Anyone

OCTOBER 7, 2021

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We film an interview with you. This is why you need to start socially listening.

How To 130

How To Pitching Film Video 130

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

OCTOBER 13, 2022

You can download my guide there that will tell you all about really getting yourself media-ready. ready to speak from your power in your interview. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

YouTube 130

YouTube Video Industry How To 130

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Podcasters are pretty blatant about this.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

PR for Anyone

SEPTEMBER 1, 2022

So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. You can go to 3SteptoPRSuccess.com , where I lay this out a little bit more. And as a bonus, you’ll get a video from Cindy Ashton. all about speaking from your power.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

MAY 18, 2022

Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” Are you good on video?

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. I can’t wait to see you in the media, make sure you share it with me, and I will be happy to send it out to my whole tribe. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

DECEMBER 7, 2021

They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. I can’t wait to see you in the media. So check all of this out.

Publicity 130

Publicity Video Pitching System 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. It’s going to change their lives.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

5W PR

JANUARY 31, 2024

Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78