Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” ” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis. million users in 2023 LinkedIn : 2.70

Radio 84

Radio Sports Marketing Local 84

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Bianchi Biz Blog

JUNE 20, 2024

Being unavailable for reporters’ follow-up needs: whether it’s listing a PR contact on the news release that isn’t available or a lack of access to executives and subject matter experts for interviews. Magazines and newspapers operate on strict production schedules, and web outlets need to move fast to stay competitive.

Automotive 88

Automotive Newspapers Policies Mobile 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 97

Interviews Publicity Technology Social Media 97

5W PR

NOVEMBER 6, 2024

Traditional media like newspapers, magazines, radio, and television can sometimes be useful. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. Companies can partner with popular gamers or streamers to promote the game.

Video 78

Video How To Marketing Television 78

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 106

Strategy Publicity Media Video 106

Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. PR has traditionally had a strong aversion to advertising , so the answers surprised me.

Pitching 111

Pitching Media Relations Survey Advertising 111

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. In just a few short months, without any paid advertising, we have gained roughly 3,000 followers and average about 150-300 likes per post. . Rapid Fire Round.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Brands market their products using a variety of tactics, including advertising, sales promotion and social media.

Measurement 100

Measurement Advertising Advertising eBook 100

Mora Communications

OCTOBER 19, 2017

It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web?

Healthcare 64

Healthcare Radio Newspapers Web 64

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. The Arcom regulates broadcast media and aims to uphold journalistic standards, protect media freedom, and prevent media concentration.

Marketing 91

Marketing Pinterest Radio Instagram 91

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Branding 76

Branding Brand Local Interviews 76

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. Examples of earned media include newspapers, TV news, magazines, and digital publications. You can establish your executives’ expertise by placing articles in industry publications under their bylines or securing interviews for them with key news organizations. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. If you do this, you just might get a phone call that requests an interview. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Bianchi Biz Blog

MAY 8, 2023

I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing. Any pet peeves with PR people?

Automotive 85

Automotive Report Meeting Radio 85

Mark My Words

JUNE 15, 2018

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Okay, it’s an extraordinary slide.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Advertising was fabulous at getting our attention, this burst of disruption. Also see: Wall Street’s Problem with Content Marketing. What’s old is new.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. Sudden disclaimer: This is not implying that buying newspaper ads translates into editorial coverage — or anything but stained hands.]

Newspapers 41

Newspapers Web Airlines Print 41

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It goes to help pay for the advertising, everybody chips in.

Ethics 92

Ethics Groups Handbook Education 92

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

Newspapers 52

Newspapers Hotels Media Advertising 52

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

Maxim Behar

NOVEMBER 7, 2020

Maxim Behar was interviewed by Maritsa newspaper on PR techniques in politics and social media practices in business. Rather, they work mainly for advertising campaigns for mass-market companies, and sometime for more luxurious ones. 08.11.2020. Your latest book The Morning After is a guide for modern leaders.

Publicity 97

Publicity Newspapers Social Media Reputation 97

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. You can listen to the full interview with Gini on the PR Resolution Podcast here. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. News been framed!

Media 54

Media Newspapers Journalism Video 54

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. Priceline Pharmacy (world’s longest chain of selfies). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Konnect Agency

JANUARY 7, 2022

By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52