ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149

Branding Brand Storytelling B2B 149

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.

Branding 104

Branding Brand How To Measurement 104

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

MaccaPR

MARCH 12, 2019

Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. That consumer electronics retailer is not a brand associated with healthcare. Oh, Medela faced a perception issue. The Affordable Care Act changed the rules on payment for breast pumps.

Agency 54

Agency Healthcare Insurance Insurance 54

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. She also interviewed a program participant served by Goodwill as part of that. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Polaris

AUGUST 19, 2014

Brands market their products using a variety of tactics, including advertising, sales promotion and social media. Another questionable practice is the use of advertising value equivalency (AVE) to determine the value of PR. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Advertising 100

Advertising Advertising Agency Twitter 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. PulsePoint is a global programmatic technology company redefining digital advertising. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

JUNE 25, 2014

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Make sure you do it right. How NOT to Run Your Social Media.

Social Media 91

Social Media Media Viral Tools 91

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Retailers have built strong store brands and they make high quality products.

Technology 63

Technology Marketing Retail Interviews 63

David PR Group

OCTOBER 26, 2014

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. The organization has taken a hard line against advertising — it even has a manifesto. (By Take a look at my recent interview with one of the founders, Todd Berger.

Privacy 70

Privacy Facebook Advertising Advertising 70

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). Big win.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Agency 78

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. The worst part is when I get one of these story ideas, and I think it was just part of a mass email, then I get two or three “follow-up” emails/phone calls asking whether I “liked” the idea or worse, “when should I set up the interview?” Please help.

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!

Blogging 80

Blogging Twitter Facebook Measurement 80

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Host a podcast or YouTube series featuring interviews with industry experts. 3 Nordstrom, Inc. 2021, September 8). Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JUNE 12, 2018

This could include a new advertising campaign, a new product about to roll out, or just a quick sample of a new approach to messaging. Lady Gaga often ends an interview by saying, “Paws up!” Not everyone will be a superfan, but it is possible to elevate a midlevel fan to superfan status by giving that person a boost.

Branding 49

Branding Brand Groups Fashion 49

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Agency 48

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. So, you know that whole joke about, what is the difference between PR and advertising? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials.

Facebook 55

Facebook Twitter Measurement Blogging 55

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Writing 40

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 80

Creativity Video Interviews Blogging 80

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63