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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? TMI does PR.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 So, advertising versus publicity…which one do you think is worth more?

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How to Give a Great Media Interview

PR for Anyone

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. This affords businesses the opportunity to interact with its community in real-time. Image Credit: Pixabay.

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How to Pitch Better Brand Stories

Cision

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. Making something newsworthy means having a “real person” to interview. My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story.

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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.